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Application of innovations in mountain resorts in Slovakia
Title Application of innovations in mountain resorts in Slovakia Par.title Uplatňovanie inovácií v horských strediskách na Slovensku Author info Vanda Maráková, Zuzana Lencsésová Author Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Gajdošíková Zuzana 1987- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Forum Scientiae Oeconomia. Vol. 2, no. 3 (2014), pp. 15-25. - Dąbrowa Górnicza : Wydawnictwo Naukowe Akademii WSB, 2014 Keywords horské rekreačné strediská inovácie - innovations marketingové nástroje - marketing tools Language English Country Poland systematics 91 Annotation The aim of the article is to analyze the characteristics of Slovak mountain destinations, examine the trends in innovations of marketing instruments in Slovak and Swiss mountain destinations and to draw up the implementation process of innovation in mountain destinations. The characteristics of current Slovak mountain destinations is based on the primary research with using the methods of descriptive statistics. The information about the innovation trends in marketing instruments in mountain destinations are based on the research of annual reports, web pages, marketing strategies and internal materials of selected Slovak and Swiss mountain destination. Public work category AEC No. of Archival Copy 30519 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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Number of the records: 1