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Environmentálne aspekty spoločensky zodpovedného marketingu
Title Environmentálne aspekty spoločensky zodpovedného marketingu Author info Zdenka Musová Author Musová Zdenka 1971- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Ekonomicko - manažérske spektrum (EMS) : vedecký časopis Fakulty prevádzky a ekonomiky dopravy a spojov Žilinskej univerzity v Žiline. Roč. 6, č. 2 (2012), s. 57-65. - Žilina : Žilinská univerzita, Fakulta prevádzky a ekonomiky dopravy a spojov, 2012 Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR spoločensky zodpovedný marketing - socially responsible marketing environmentálny marketing - environmental marketing Language Slovak Country Slovak Republic systematics 336.7 Public work category ADF No. of Archival Copy 25532 Repercussion category KLIEŠTIKOVÁ, Jana. CSR reporting in specific conditions of Slovak Republic. In New trends and issues proceedings on humanities and social sciences. ISSN 2421-8030, 2017, vol. 3, no. 4, pp. 159-167.
BEZÁKOVÁ, Zuzana. Impact of the globalization on the process of creating marketing communication and its importance in the creation of innovation. In 16th international scientific conference on globalization and its socio-economic consequences, Rajecké Teplice, 05th-06th October 2016. Žilina : University of Žilina, 2016. ISBN 978-80-8154-191-9, pp. 175-182.
ZAUŠKOVÁ, Anna - GRIB, Lukáš. Impact of globalisation on Slovak businesses in marketing promotion of eco-innovations. In 16th international scientific conference on globalization and its socio-economic consequences, Rajecké Teplice, 05th-06th 2016. Žilina : University of Žilina, 2016. ISBN 978-80-8154-191-9, pp. 2465-2472.
MIKLENČIČOVÁ, Renáta. Global perception of eco-products and ecological marketing activities by consumers. In 16th international scientific conference on globalization and its socio-economic consequence, Rajecké Teplice, 05th-06th 2016. Žilina : University of Žilina, 2016. ISBN 978-80-8154-191-9, pp. 1385-1393.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (3) - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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Number of the records: 1