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Corporate social responsibility and stakeholders relationship management
Title Corporate social responsibility and stakeholders relationship management Author info Zdenka Musová Author Musová Zdenka 1971- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. S. 161-170. - Banská Bystrica : Matej Bel University, 2012 / Ďaďo Jaroslav 1954- ; Musová Zdenka 1971- ; Goncharov V. ; Haminich S. ; Marketing management in practice medzinárodná vedecká konferencia Keywords spoločenská zodpovednosť - sociálna zodpovednosť - social responsibility spoločenská zodpovednosť podnikov - corporate social responsibility - CSR bankové podnikanie - banking business záujmové skupiny - interest groups banking business zainteresované strany - zainteresované subjekty - stakeholderi - stakeholders Language English Country Slovak Republic systematics 364-787.862 Public work category AFD No. of Archival Copy 24292 Repercussion category KRIŽANOVÁ, Anna - MAJEROVÁ, Jana. Modified version of Grant McCracken´s model of meaning transfer and its application in branding. In Journal on law, economy and management. ISSN 2048-4186, 2013, vol. 3, no. 1, pp. 68-74.
MUSA, Hussam - KRIŠTOFÍK, Peter - DEBNÁROVÁ, Lenka. Corporate governance and its impact on financial risk. In Managing and modelling of financial risks : 7th international scientific conference, 8th-9th September 2014, Ostrava, Czech Republic. Ostrava : VŠB - Technická univerzita Ostrava, 2014. ISBN 978-80-248-3631-7, s. 529-535.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (4) - PUBLIKAČNÁ ČINNOSŤ 
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Number of the records: 1