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Názov Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers Aut.údaje Pavol Križo, Karol Čarnogurský, Mária Sirotiaková Autor Križo Pavol (35%)
Spoluautori Čarnogurský Karol (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Kľúč.slová zákazníci - customers digitálny marketing - digital marketing Facebook mobile online marketing digital environment Jazyk dok. angličtina Krajina Slovenská republika Systematika 005 Anotácia © 2018, Springer Nature Switzerland AG. In today’s digital age, businesses are doing a lot of their activities online. The internet always brings new possibilities in every area and the area of integrated marketing communication is one of the most developing fields. An important role is played by social media with links to user geolocation and mobile devices, i.e. mobile marketing. These marketing techniques are based on attracting attention to the brand, product, or particular business. The aim of this paper is to examine and point out the effect of ads on Facebook’s social network using mobile marketing tools. The data were obtained with the conducted survey and the internal documents of the selected company. The results confirmed the premise that using the latest marketing communications in the digital environment greatly increases brand awareness and geolocation. The target is therefore to create user-friendly content and get its attention. Such a way of integrated marketing commun Kategória publikačnej činnosti AFD Číslo archívnej kópie 43437 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
Názov Using knowledge management in scientific work - time analysis Aut.údaje Pavol Križo, Anna Chocholáková, Mária Sirotiaková Autor Križo Pavol (35%)
Spoluautori Chocholáková Anna (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 5-15. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Kľúč.slová znalostný manažment - manažment znalostí - knowledge management concepts of management knowledge bases inštitúcie a organizácie - institutions and organizations Jazyk dok. angličtina Krajina Slovenská republika Systematika 005 Anotácia © 2018, Springer Nature Switzerland AG. Knowledge management is currently a commonly used term not only in the academic environment but also in the environment of organizations. There is no doubt about the benefits of Knowledge Management for practice. Many researchers have been involved in and dealing with knowledge management issues in organizations. The question is in which scientific area is knowledge management most frequently used? The aim of the paper is to present the main scientific areas of the use of Knowledge Management based on the available data from the Scopus database. The paper also addresses the increasing interest in knowledge management in research work, which is based on a time analysis. The results are presented in the form of clear graphs. The main aim of the paper is to provide a clear set of facts related to Knowledge Management with an emphasis on its present and future use not only in the professional work of researchers but also in business practice. The pap Kategória publikačnej činnosti AFD Číslo archívnej kópie 43440 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Evaluation of the most frequented forms of customer feedback acquisition and analysis Aut.údaje Pavol Križo ... [et al.] Autor Križo Pavol (25%)
Spoluautori Madzík Peter (25%)
Vilgová Zuzana (25%)
Sirotiaková Mária 1960- (25%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 562-573. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Kľúč.slová customer feedback formulars didaktická technika - educational technology - didactic techniques konkurencieschopnosť - competitiveness manažérstvo kvality - manažment kvality - quality management Jazyk dok. angličtina Krajina Slovenská republika Systematika 005 Anotácia © 2018, Springer Nature Switzerland AG. Knowing and analyzing customer requirements is a constant challenge in quality management. Organizations can use various forms to identify and analyze these requirements. The most commonly used tools include complaint analysis, observation of customer behavior, like/dislike questions, questions about feelings, general questionnaires, external and internal focus groups, attributive satisfaction measurement and statistical analysis. This paper aims to explore the extent to which these techniques are associated with the organization’s resultant success. The results are based on a survey and the data are processed by standard statistical procedures. Individual analyzes pointed out to the fact that in terms of the market situation there are four groups of organizations. One of them, named as “innovators”, uses mostly semi-open forms of customer feedback acquisition and analysis. The success of the organization is a relatively broad concept, and the ge Kategória publikačnej činnosti AFD Číslo archívnej kópie 43442 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Knowledge Management in Organizations Podnázov communications in computer and information science proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018 Akcia Knowledge management in Organizations . international conference KMO 2018 , 13. , Žilina , 06.-10.08.2018 Vyd.údaje Ham : Springer Verlag , 2018 Vydanie 1. vyd. ISBN 978-3-319-95203-1 Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti FAI Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (3) - PUBLIKAČNÁ ČINNOSŤ 
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