Výsledky vyhľadávania
Názov Consumer' s perception of ethical aspects of marketing activities Aut.údaje Zdenka Musová, Hussam Musa Autor Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
Zdroj.dok. Managerial trends in the development. online, pp. 642-678. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Kľúč.slová etika - ethics ethical marketing mix unethical marketing practice consumer’s perception Jazyk dok. angličtina Krajina Slovenská republika Systematika 33 Anotácia Current long-running and dynamical global trends in the macro-environment influence marketing activities of enterprises as well as the planning and the implementation processes of marketing strategies. Marketing has always been criticized for using certain unethical practices which harm the consumer, the enterprise that uses them, and have a negative effect on the whole society. A low quality, dangerous, or otherwise inappropriate product, high prices, hard sale or misleading and deceptive marketing communication, do not have a positive influence on a customer. Therefore, there is a growing demand of the enterprises for establishing such corporate rules that will enable employees to get oriented in marketing ethic. Using market opportunities with regard to the ethical dimension of business, is a great challenge these days. Creating an ethical marketing mix is the responsibility of marketing employees. Therefore, this paper synthesizes our knowledge of the given topic, findings how the Kategória publikačnej činnosti AFD Číslo archívnej kópie 41264 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Particularities in human resources management in multinational companies Aut.údaje Milota Vetráková, Lukáš Smerek Autor Vetráková Milota 1950- (50%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Smerek Lukáš 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Managerial trends in the development. Pp. 259-264. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Kľúč.slová ľudské zdroje - human resources nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises sociológia - sociology manažment - management národné hospodárstvo - národná ekonomika - national economy Jazyk dok. angličtina Krajina Slovenská republika Systematika 31 Anotácia One of the results of globalization process, which includes Slovak Republic as well, is the formation of multinational companies whose business activities are beyond national boundaries. The national economy is influenced by the global environment which creates and changes conditions for working people. Employees get opportunities for the development and gaining intercultural competences by working in a multinational company. It also brings advanced technologies, know-how, business partners and other important organizational elements and their cultural and social differences. The demand for employees and managers, who are able to work in a multicultural area increases as well as demands on their abilities and skills. Motion of people, information, ideas, products and innovations through different countries requires competent and flexible managers who are able to manage diversity, to deal with unexpected situations, to manage the work of employees of different cultures and to quickly adapt to dynamically changing conditions. Therefore, human resources management in multinational companies gets international dimension induced by the actions taken in the intercultural environment. The aim of this paper is to present the views of domestic and foreign experts in international human resources management. It is based on the comparison of the theoretical knowledge with the results of survey among managers of selected enterprises belonging to multinational companies in Slovak Republic URL Link na zdrojový dokument Kategória publikačnej činnosti AFD Číslo archívnej kópie 41989 Kategória ohlasu MUSOVÁ, Zdenka - MATIOVÁ, Veronika. Eco-labels as the potential competitive advantage of businesses in Slovakia. In Proceedings of 10th annual international scientific conference : competition, Jihlava, 17th - 18th May 2018. Jihlava : College of polytechnics Jihlava, 2018. ISBN 978-80-88064-37-4, pp. 324-333.
RUMANKO, Boris - LUSNAKOVA, Zuzana - SAJBIDOROVA, Maria - LENCESOVA, Silvia. Case study of diagnostic methods and their use in employee selection. In 15th annual international Bata conference for Ph.D. students and young researchers (DOKBAT) Zlin, 07th November 2019. Zlín : Tomaš Baťa University, 2019. ISBN 978-80-7454-893-2, pp. 925-933.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Managerial trends in the development Aut.údaje rec. Jiří Duda, Aneta Bobenič Hintošová ... [et al.] Ďalší autori Duda Jiří (Recenzent)
Bobenič Hintošová Aneta (Recenzent)
Cichobłaziński Leszek (Recenzent)
Čarnogurský Karol (Recenzent)
Dunay Anna (Recenzent)
Eger Ludvík (Recenzent)
Egerová Dana (Recenzent)
Hrdá Veronika (Recenzent)
Hrdličková Andrea (Recenzent)
Ircingová Jarmila (Recenzent)
Chebeň Juraj (Recenzent)
Kadlečíková Mária (Recenzent)
Kádeková Zdenka (Recenzent)
Kozáková Jana (Recenzent)
Kučerová Renata (Recenzent)
Lančarič Drahoslav (Recenzent)
Lušnáková Zuzana (Recenzent)
Madzík Peter (Recenzent)
Maroš Milan (Recenzent)
Mihalčová Bohuslava (Recenzent)
Munk Michal (Recenzent)
Nagyová Ľudmila (Recenzent)
Gavrila-Paven Ionela (Recenzent)
Adina Pastiu Carmen (Recenzent)
Rovný Patrik (Recenzent)
Savov Radovan (Recenzent)
Stojanová Hana (Recenzent)
Tlučhoř Jan (Recenzent)
Urbánová Mária (Recenzent)
Ubrežiová Iveta (Recenzent)
Korp. ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" . international scientific conference , 7. , Nitra , 01.-02.06.2017 Vyd.údaje Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management , 2017. - 949 p. Vydanie 1.vyd. ISBN 978-80-552-1739-0 Jazyk dok. angličtina Krajina Slovenská republika URL Link na zdrojový dokument Kategória publikačnej činnosti FAI Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (2) - PUBLIKAČNÁ ČINNOSŤ