Výsledky vyhľadávania
Názov Attitudes to functional marks Aut.údaje Jaroslav Ďaďo, Nina Slezáková Autor Ďaďo Jaroslav 1954- (80%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Slezáková Nina (20%)
Zdroj.dok. Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 65-73. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference Kľúč.slová functional marks marks package purchasing behaviour marketing Jazyk dok. angličtina Krajina Slovenská republika Systematika 334 Kategória publikačnej činnosti AFD Číslo archívnej kópie 39474 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
Názov Marketing identity 2016 Podnázov conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016 Časť.dok. part 2. Brands we love Akcia Marketing identity 2016 . international scientific conference , 2. , Smolenice , 08.-09.11.2016 Vyd.údaje Trnava : Univerzita Cyrila a Metoda , 2016. - 512 s. Vydanie 1. vyd. ISBN 978-80-8105-841-7 Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti FAI Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (4) - PUBLIKAČNÁ ČINNOSŤ 
kniha
Názov Participation of Slovak products in consumer's perception Aut.údaje Eva Poliačiková, Daša Václavíková Autor Poliačiková Eva 1960- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Václavíková Daša 1990- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 244-254. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference Kľúč.slová spotrebitelia - consumers spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour Slovak product Jazyk dok. angličtina Krajina Slovenská republika Systematika 339.138 Kategória publikačnej činnosti AFD Číslo archívnej kópie 40586 Kategória ohlasu HITKA, Miloš - LORINCOVÁ, Silvia - VETRÁKOVÁ, Milota - MUSOVÁ, Zdenka. The impact of motivation on corporate culture in small and medium-sized wood-processing enterprises in Slovakia. In 11th annual international scientific conference : increasing the use of wood in the global bio-economy (WoodEMA 2018), Belgrade, 26th - 28th September 2018. Zagreb : WoodEMA, 2018. ISBN 978-867299277-9, pp. 168-176.
ŠTARCHOŇ, Peter - VETRÁKOVÁ, Milota - METKE, Jozef - LORINCOVÁ, Silvia - HITKA, Miloš - WEBEROVÁ, Dagmar. Introduction of a new mobile player app store in selected countries of Southeast Asia. In Social sciences. ISSN 2076-0760, 2018, vol. 7, no. 9.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
nerozpoznaný
Názov Eco-labels and consumers Aut.údaje Martina Minárová, Zdenka Musová, Dana Benčiková Autor Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Benčiková Dana 1971- (33%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Zdroj.dok. Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 198-207. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference Kľúč.slová bioprodukty - bioproducts environmental labels environmental assessment products labeling environmental products organic food spotrebitelia - consumers Jazyk dok. angličtina Krajina Slovenská republika Systematika 33 Anotácia Rising concern with our planet's future mobilizes all market participants to actively approach its protection as well as the removal of the existing damage. Marketing managers, who assess all their decisions with respect to the environmental impact, are no exception. In their opinion, the critical marketing tool is a product which on one hand causes pollution, but on the other it can reduce the negative impact on the environment thanks to its attributes. Eco-labeling is also a part of the process of making decisions about products. It is a tool of product differentiation and guarantees that the product influences the environment less than other products with comparable quality attributes throughout its whole life cycle. In this paper, we present the selected outcomes of the research (with the emphasis on eco-labeling), which focused on the examination of consumers' environmental behavior in Slovakia and their reactions to environmental initiatives of companies. In the second part, we concentrate on consumers' perception of bio products and organic food. Our findings are based on the fact that the familiarity with these labels was the highest in terms of eco-labeling. Although the demand for the agricultural bio quality products in Slovakia rises, this growth is much slower compared to the developed countries. The awareness of bio products and organic food is insufficient and only a small percentage of consumers buy them regularly for various reasons. Kategória publikačnej činnosti AFD Číslo archívnej kópie 41535 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
Názov Consumers' perception of the brand in the cause-related marketing Aut.údaje Zdenka Musová, Zuzana Huliaková, Hussam Musa Autor Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Huliaková Zuzana 1991- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Musa Hussam 1968- (33%) UMBEF04 - Katedra financií a účtovníctva
Zdroj.dok. Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 219-230. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference Kľúč.slová brand dobročinný marketing - cause related marketing spoločenská zodpovednosť podnikov - corporate social responsibility - CSR Jazyk dok. angličtina Krajina Slovenská republika Systematika 339.138 Kategória publikačnej činnosti AFD Číslo archívnej kópie 40063 Kategória ohlasu MURA, Ladislav - MARCHEVSKÁ, Martina - DUBRAVSKÁ, Mariana. Slovak retail business across panel regression model. In Marketing and management of innovations. ISSN 2218-4511, 2018, no. 4, pp. 203-211.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný