Výsledky vyhľadávania
Názov The role of country of origin in the milk purchase Súbež.n. Úloha krajiny pôvodu pri nákupe mlieka Aut.údaje Janka Táborecká Petrovičová, Martina Hudecová ... [et al.] Autor Táborecká Petrovičová Janka 1979- (30%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Hudecová Martina (30%)
Kurajdová Klaudia 1989- (20%)
Nagyová Ľudmila (20%)
Zdroj.dok. Journal of Central European Agriculture : JCEA. Vol. 24, no. 3 (2023), pp. 722-735. - Záhreb : University of Zagreb, 2023 Kľúč.slová spotrebitelia - consumers spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour krajina pôvodu mlieko Heslá geogr. Slovensko stredné Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Chorvátsko URL Link na zdrojový dokument Link na plný text Kategória publikačnej činnosti ADM Číslo archívnej kópie 53438 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika 
článok
Názov Quality attributes that matters when purchasing milk by Slovak consumers Aut.údaje Klaudia Kurajdová, Janka Táborecká Petrovičová, Gabriela Nedelová Autor Kurajdová Klaudia 1989- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Táborecká Petrovičová Janka 1979- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Nedelová Gabriela 1961- (33%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Zdroj.dok. Scientia Agriculturae Bohemica : the journal of Czech University of Life Sciences Prague. Vol. 50, no. 4 (2019), pp. 244-250. - Warsaw : Sciendo, 2019 Kľúč.slová atribúty mlieko hodnotenie kvality - quality assessment spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour Heslá geogr. Slovensko Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Česká republika Anotácia © 2019 K. Kurajdová et al. Food market has changed dramatically over past decades. Whereas in the past consumers faced problems with food availability and quantity, today they are more concerned with its qualitative side. Milk, Slovak traditional foodstuff, is now experiencing the declining consumer interest. Regarding this, the main aim of the article is to examine the importance and influence of quality attributes on Slovak consumers when purchasing milk. For accomplishing this, a quantitative consumer survey was arranged. Its results showed that to the group of top five most important quality attributes belonged healthiness, freshness, sensory appeals, processing and fat; and a presence of at least two dependencies in relation to age, gender, income and education individually was confirmed. This creates a valuable basis for the value concept development, segmentation, targeting and positioning projection, product strategy modification and innovation and segmentation and marketing mi URL Link na plný text Kategória publikačnej činnosti ADM Číslo archívnej kópie 47591 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika 
nerozpoznaný
Názov Consumer´s milk value perception Aut.údaje Klaudia Kurajdová, Janka Táborecká-Petrovičová Autor Kurajdová Klaudia 1989- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Economic theory and practice 2017 : proceedings of the Faculty of Economics of Matej Bel University in Banská Bystrica, 03.-04.10.2017, Volume 1. online, s. 338-347. - Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2018 / Boďa Martin 1984- ; Arendáš Peter ; Benkovič Sladjana ; Boďa Martin 1984- ; Brokešová Zuzana ; Chovancová Božena ; Ďaďo Jaroslav 1954- ; Elexa Ľuboš 1980- ; Elexová Ľudmila 1983- ; Flaška Filip 1982- ; Gajdošík Tomáš 1988- ; Grofčíková Janka 1972- ; Gundová Petra 1986- ; Horehájová Mária 1959- ; Huňady Ján 1985- ; Hvolková Lenka 1986- ; Ištok Michal 1989- ; Kaščáková Alena 1964- ; Kanderová Mária 1965- ; Kika Marián 1952- ; Klement Ladislav 1980- ; Kokavcová Dagmar 1956- ; Kollár Igor 1983- ; Kollár Ján 1988- ; Kološta Stanislav 1981- ; Nafoussi Gabriela 1978- ; Kovaľová Marcela 1983- ; Kožiak Radoslav 1978- ; Kučerová Jana 1955-2022 ; Kulhánek Lumír 1955- ; Lacová Žaneta 1978- ; Ľapinová Erika 1977- ; Lesáková Ľubica 1949- ; Malá Denisa 1976- ; Maráková Vanda 1976- ; Marčeková Radka 1979- ; Mazúrová Barbora 1982- ; Minárová Martina 1973- ; Musa Hussam 1968- ; Musová Zdenka 1971- ; Nedelová Gabriela 1961- ; Nemec Juraj 1960- ; Orviská Marta 1963-2023 ; Pisár Peter 1975- ; Pompurová Kristína 1983- ; Považanová Mariana 1975- ; Sedliačik Ivan 1975- ; Smerek Lukáš 1986- ; Murray Svidroňová Mária 1985- ; Šebo Ján 1978- ; Šebová Ľubica 1978- ; Špirková Jana 1962- ; Šuplata Marian 1976- ; Táborecká Petrovičová Janka 1979- ; Theodoulides Lenka 1967- ; Úradníček Vladimír 1963-2021 ; Vallušová Anna 1987- ; Vetráková Milota 1950- ; Vinczeová Miroslava 1971- ; Zelenková Anna 1952- ; Zimková Emília 1964- ; Economic Theory and Practice 2017 - ETAP 2017 medzinárodná vedecká konferencia Kľúč.slová consumer education value perception benefity - prínosy - benefits náklady - costs milk Heslá geogr. Slovensko Jazyk dok. angličtina Krajina Slovenská republika Systematika 334 URL http://www.ef.umb.sk/ef/UploadFolder/1522/subory/ETAP%202017_proceedings.pdf Kategória publikačnej činnosti AFD Číslo archívnej kópie 42902 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
Názov Household characteristics determining Slovak milk purchase behaviour Aut.údaje Klaudia Kurajdová, Janka Táborecká-Petrovičová, Gabriela Nedelová Autor Kurajdová Klaudia 1989- (80%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Táborecká Petrovičová Janka 1979- (10%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Nedelová Gabriela 1961- (10%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Zdroj.dok. International scientific conference ITEMA 2017 : recent advances in information technology, tourism, economics, management and agriculture : conference proceedings. Pp. 846-855. - Beograd : Association of Economists and Managers of the Balkans, 2017 ; International scientific conference ITEMA 2017 medzinárodná konferencia Kľúč.slová slovenský trh - Slovak market spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour slovenské domácnosti - Slovak households Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina RS URL https://www.itema-conference.com/wp-content/uploads/2019/04/itema_2017_zbornik_final.pdf Kategória publikačnej činnosti AFC Číslo archívnej kópie 17401 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
Názov Innovations in dairy industry from consumer´s perspective Aut.údaje Klaudia Krajdová, Janka Táborecká-Petrovičová Autor Kurajdová Klaudia 1989- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Manažment podnikov. Roč. 7, č. 3 (2017), s. 90-99. - Prešov : Universum, 2017 Kľúč.slová inovácie - innovations mliekarenský priemysel - dairy industry spotrebitelia - consumers Jazyk dok. angličtina Krajina Slovenská republika Systematika 33 Kategória publikačnej činnosti ADF Číslo archívnej kópie 41025 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
Názov Literature review on factors influencing consumer purchase behaviour Súbež.n. Prehľad literatúry na tému faktorov ovplyvňujúcich spotrebiteľské nákupné správanie Aut.údaje Klaudia Kurajdová Autor Kurajdová Klaudia 1989- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Scientia Iuventa 2016 : zborník príspevkov z medzinárodnej doktorandskej konferencie, Banská Bystrica 21. apríla 2016 : proceedings from international scientific conference of PhD. students. CD-ROM, s. 267-277. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2016 / Hronček Peter 1989- ; Václavíková Daša 1990- ; Kiaba Martin 1988- ; Ďaďo Jaroslav 1954- ; Gúčik Marian 1945- ; Korimová Gabriela 1951- ; Kuvíková Helena 1950- ; Lesáková Ľubica 1949- ; Marková Viera 1952- ; Mikušová Meričková Beáta 1976- ; Orviská Marta 1963-2023 ; Uramová Mária 1952-2020 ; Vetráková Milota 1950- ; Závadský Ján 1975- ; Zimka Rudolf 1943- ; Čapková Soňa 1954- ; Hiadlovský Vladimír 1978- ; Horeháj Jozef 1952- ; Horehájová Mária 1959- ; Hronec Martin 1976- ; Hronec Štefan 1978- ; Hudec Ján 1955- ; Scientia Iuventa 2017 medzinárodná doktorandská konferencia Kľúč.slová spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour faktory vplyvu Jazyk dok. angličtina Krajina Slovenská republika Systematika 334 Kategória publikačnej činnosti AFD Číslo archívnej kópie 36356 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
Názov Literature review on factors influencing milk purchase behaviour Súbež.n. Prehľad literatúry na tému faktorov ovplyvňujúcich mliečne nákupné správanie Aut.údaje Klaudia Kurajdová, Janka Táborecká-Petrovičová Autor Kurajdová Klaudia 1989- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
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PRASAD, I. Said. Consumer behaviour - a study on Visakha dairy milk in East Godavari district of Andhra Pradesh. In International journal of informative & futuristic research [online]. 2016, vol. 3, no. 11, pp. 4011-4015 [cit. 2017-05-22]. ISSN 2347-1697. Dostupné na: http://www.ijifr.com/pdfsave/26-07-2016361V3-E11-011.pdf
KOVAL, Irina Vasilevna - VINICHUK, Oksana Yuryevna - SAVOSTINA, Svetlana Evgenyevna. Improving dairy plant procurement in a competitive dairy market of Primorski Kraj. In International review of management and marketing [online]. 2016, vol. 6, no. 5, pp. 74-83 [2017-05-22]. ISSN 2146-4405.
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KEMPEN, Elizabeth - KASAMBALA, Josephine - CHRISTIE, Lorna - SYMINGTON, Elize - JOOSTE, Lizette - VAN EEDEN, Tertia. Expectancy-value theory contributes to understanding consumer attitudes towards cow's milk alternatives and variants. In International journal of consumer studies. ISSN 1470-6423, 2017, vol. 41, no. 3, pp. 245-252.
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CAPCAROVA, Marcela - BINKOWSKI, Lukasz J. - STAWARZ, Robert - SCHWARCZOVA, Loretta - MASSANYI, Peter. Levels of essential and xenobiotic elements and their relationships in milk available on the Slovak market with the estimation of consumer exposure. In Biological trace element research. ISSN 0163-4984, 2019, vol. 188, no. 2, pp. 404-411.
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BOAITEY, Albert - MINEGISHI, Kota. Determinants of household choice of dairy and plant-based milk alternatives : evidence from a field survey. In Journal of food products marketing. ISSN 1045-4446, 2020, vol. 26, no. 9, pp. 639-653.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika nerozpoznaný
Názov Factors influencing milk consumption and purchase behavior - evidence from Slovakia Aut.údaje Klaudia Kurajdová, Janka Táborecká-Petrovičová, Alena Kaščáková Autor Kurajdová Klaudia 1989- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Táborecká Petrovičová Janka 1979- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Kaščáková Alena 1964- (33%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
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Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
Názov súboru Stiahnuté Veľkosť Komentár 35293 11 285.5 KB Názov Literature review on specifics of consumer behaviour across household structures Aut.údaje Klaudia Kurajdová, Janka Táborecká-Petrovičová Autor Kurajdová Klaudia 1989- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Medzinárodný vedecký zborník. S. 119-130. - Báčsky Petrovec : Srbské rozvojové združenie, 2014 / Porada Viktor ; Yankovska Larisa Anatolivna Kľúč.slová spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour spotrebitelia - consumers Jazyk dok. angličtina Krajina RS Systematika 334 Kategória publikačnej činnosti AEC Číslo archívnej kópie 32951 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Influence of age and family life cycle on women´s foodstuff purchase Súbež.n. Vplyv veku a životného cyklu rodiny na nákup potravín u žien Aut.údaje Klaudia Kurajdová Autor Kurajdová Klaudia 1989- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Scientia Iuventa 2014 : zborník príspevkov z medzinárodnej doktorandskej konferencie, Banská Bystrica, 24. apríl 2014 : proceedings from international scientific conference of PhD. students. CD-ROM, s. 220-228. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2014 / Hronček Peter 1989- ; Smerek Lukáš 1986- ; Dubcová Katarína 1988- ; Ďaďo Jaroslav 1954- ; Gúčik Marian 1945- ; Scientia Iuventa 2014 medzinárodná doktorandská konferencia Kľúč.slová consumer purchase behavior vek - age životný cyklus rodiny - family life cycle Jazyk dok. angličtina Krajina Slovenská republika Systematika 331 Kategória publikačnej činnosti AFD Číslo archívnej kópie 30552 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný