Výsledky vyhľadávania
Názov Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers Aut.údaje Pavol Križo, Karol Čarnogurský, Mária Sirotiaková Autor Križo Pavol (35%)
Spoluautori Čarnogurský Karol (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Kľúč.slová zákazníci - customers digitálny marketing - digital marketing Facebook mobile online marketing digital environment Jazyk dok. angličtina Krajina Slovenská republika Systematika 005 Anotácia © 2018, Springer Nature Switzerland AG. In today’s digital age, businesses are doing a lot of their activities online. The internet always brings new possibilities in every area and the area of integrated marketing communication is one of the most developing fields. An important role is played by social media with links to user geolocation and mobile devices, i.e. mobile marketing. These marketing techniques are based on attracting attention to the brand, product, or particular business. The aim of this paper is to examine and point out the effect of ads on Facebook’s social network using mobile marketing tools. The data were obtained with the conducted survey and the internal documents of the selected company. The results confirmed the premise that using the latest marketing communications in the digital environment greatly increases brand awareness and geolocation. The target is therefore to create user-friendly content and get its attention. Such a way of integrated marketing commun Kategória publikačnej činnosti AFD Číslo archívnej kópie 43437 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
Názov Assessment of bossing in secondary environment of the Slovak republic in category social relations area and area of working life Aut.údaje Milan Droppa ... [et al.] Autor Droppa Milan (25%)
Spoluautori Chocholáková Anna (25%)
Čarnogurský Karol (25%)
Sirotiaková Mária 1960- (25%)
Zdroj.dok. Human resources management and ergonomics. Vol. 12, no. 1 (2018), pp. 59-69. - Žilina : Žilinská univerzita v Žiline : 2018 Kľúč.slová social relations pracovný život - work life mobbing bossing Jazyk dok. angličtina Krajina Slovenská republika Systematika 005 URL http://frcatel.fri.uniza.sk/hrme/archi-sk.html Kategória publikačnej činnosti ADF Číslo archívnej kópie 42595 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
nerozpoznaný
Názov Foreign language and cross-cultural competence of managers and management students responding to Slovak economy requirements Súbež.n. Cudzojazyčná a interkultúrna kompetencia manažérov a študentov manažmentu pre potreby hospodárskej praxe na Slovensku Aut.údaje Iveta Kontríková Autor Kontríková Iveta 1963- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. Current trends and challenges in economics and management : conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad. S. 131-137. - Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku, 2017 / Mihalčová Bohuslava ; Bílý Jiří 1954- ; Mazur Piotr ; Diačiková Anna ; Madzik Peter ; Čarnogurský Karol ; Chocholáková Anna ; Current trends and challenges in economics and management medzinárodná konferencia Kľúč.slová cudzie jazyky - foreign languages Slovak economy Jazyk dok. angličtina Krajina Slovenská republika Systematika 330 Kategória publikačnej činnosti AFD Číslo archívnej kópie 39904 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Using selected tools of competition analysis in Slovak SMEs Aut.údaje Lucia Bartková, Katarína Zimermanová, Ladislav Kulčár Autor Bartková Lucia 1983- (34%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Spoluautori Zimermanová Katarína 1976- (33%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Kulčár Ladislav 1953- (33%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Zdroj.dok. Current trends and challenges in economics and management : conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad. S. 24-33. - Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku, 2017 / Mihalčová Bohuslava ; Bílý Jiří 1954- ; Mazur Piotr ; Diačiková Anna ; Madzik Peter ; Čarnogurský Karol ; Chocholáková Anna ; Current trends and challenges in economics and management medzinárodná konferencia Kľúč.slová podnikateľské prostredie - business environment marketingová analýza - marketing analysis SMEs Jazyk dok. angličtina Krajina Slovenská republika Systematika 330 Kategória publikačnej činnosti AFD Číslo archívnej kópie 39903 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Managerial trends in the development Aut.údaje rec. Jiří Duda, Aneta Bobenič Hintošová ... [et al.] Ďalší autori Duda Jiří (Recenzent)
Bobenič Hintošová Aneta (Recenzent)
Cichobłaziński Leszek (Recenzent)
Čarnogurský Karol (Recenzent)
Dunay Anna (Recenzent)
Eger Ludvík (Recenzent)
Egerová Dana (Recenzent)
Hrdá Veronika (Recenzent)
Hrdličková Andrea (Recenzent)
Ircingová Jarmila (Recenzent)
Chebeň Juraj (Recenzent)
Kadlečíková Mária (Recenzent)
Kádeková Zdenka (Recenzent)
Kozáková Jana (Recenzent)
Kučerová Renata (Recenzent)
Lančarič Drahoslav (Recenzent)
Lušnáková Zuzana (Recenzent)
Madzík Peter (Recenzent)
Maroš Milan (Recenzent)
Mihalčová Bohuslava (Recenzent)
Munk Michal (Recenzent)
Nagyová Ľudmila (Recenzent)
Gavrila-Paven Ionela (Recenzent)
Adina Pastiu Carmen (Recenzent)
Rovný Patrik (Recenzent)
Savov Radovan (Recenzent)
Stojanová Hana (Recenzent)
Tlučhoř Jan (Recenzent)
Urbánová Mária (Recenzent)
Ubrežiová Iveta (Recenzent)
Korp. ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" . international scientific conference , 7. , Nitra , 01.-02.06.2017 Vyd.údaje Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management , 2017. - 949 p. Vydanie 1.vyd. ISBN 978-80-552-1739-0 Jazyk dok. angličtina Krajina Slovenská republika URL Link na zdrojový dokument Kategória publikačnej činnosti FAI Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (2) - PUBLIKAČNÁ ČINNOSŤ článok
Názov Current trends and challenges in economics and management Podnázov conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad Aut.údaje rec. Bohuslava Mihalčová, Jiří Bílý ... [et al.] Ďalší autori Mihalčová Bohuslava (Recenzent)
Bílý Jiří 1954- (Recenzent)
Mazur Piotr (Recenzent)
Diačiková Anna (Recenzent)
Madzik Peter (Recenzent)
Čarnogurský Karol (Recenzent)
Chocholáková Anna (Recenzent)
Akcia Current trends and challenges in economics and management . medzinárodná konferencia , Poprad , 21.-22.04.2016 Vyd.údaje Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku , 2017. - 312 s. Vydanie 1. vyd. ISBN 978-80-561-0440-8 Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti FAI Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (3) - PUBLIKAČNÁ ČINNOSŤ 
kniha
Názov Particularities in human resources management in multinational companies Aut.údaje Milota Vetráková, Lukáš Smerek Autor Vetráková Milota 1950- (50%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Smerek Lukáš 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Managerial trends in the development. Pp. 259-264. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Kľúč.slová ľudské zdroje - human resources nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises sociológia - sociology manažment - management národné hospodárstvo - národná ekonomika - national economy Jazyk dok. angličtina Krajina Slovenská republika Systematika 31 Anotácia One of the results of globalization process, which includes Slovak Republic as well, is the formation of multinational companies whose business activities are beyond national boundaries. The national economy is influenced by the global environment which creates and changes conditions for working people. Employees get opportunities for the development and gaining intercultural competences by working in a multinational company. It also brings advanced technologies, know-how, business partners and other important organizational elements and their cultural and social differences. The demand for employees and managers, who are able to work in a multicultural area increases as well as demands on their abilities and skills. Motion of people, information, ideas, products and innovations through different countries requires competent and flexible managers who are able to manage diversity, to deal with unexpected situations, to manage the work of employees of different cultures and to quickly adapt to dynamically changing conditions. Therefore, human resources management in multinational companies gets international dimension induced by the actions taken in the intercultural environment. The aim of this paper is to present the views of domestic and foreign experts in international human resources management. It is based on the comparison of the theoretical knowledge with the results of survey among managers of selected enterprises belonging to multinational companies in Slovak Republic URL Link na zdrojový dokument Kategória publikačnej činnosti AFD Číslo archívnej kópie 41989 Kategória ohlasu MUSOVÁ, Zdenka - MATIOVÁ, Veronika. Eco-labels as the potential competitive advantage of businesses in Slovakia. In Proceedings of 10th annual international scientific conference : competition, Jihlava, 17th - 18th May 2018. Jihlava : College of polytechnics Jihlava, 2018. ISBN 978-80-88064-37-4, pp. 324-333.
RUMANKO, Boris - LUSNAKOVA, Zuzana - SAJBIDOROVA, Maria - LENCESOVA, Silvia. Case study of diagnostic methods and their use in employee selection. In 15th annual international Bata conference for Ph.D. students and young researchers (DOKBAT) Zlin, 07th November 2019. Zlín : Tomaš Baťa University, 2019. ISBN 978-80-7454-893-2, pp. 925-933.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
Názov Case studies of involvement of volunteers in organized events Aut.údaje Kristína Pompurová, Marta Valihorová, Andrej Malachovský Autor Pompurová Kristína 1983- (34%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Valihorová Marta 1973- (33%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Malachovský Andrej 1974- (33%) UMBEF01 - Katedra cestovného ruchu
Zdroj.dok. Current trends and challenges in economics and management : conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad. S. 300-310. - Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku, 2017 / Mihalčová Bohuslava ; Bílý Jiří 1954- ; Mazur Piotr ; Diačiková Anna ; Madzik Peter ; Čarnogurský Karol ; Chocholáková Anna ; Current trends and challenges in economics and management medzinárodná konferencia Kľúč.slová dobrovoľníci - volunteers organizované podujatia - organized events Jazyk dok. angličtina Krajina Slovenská republika Systematika 330 Kategória publikačnej činnosti AFD Číslo archívnej kópie 39902 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
Názov Consumer' s perception of ethical aspects of marketing activities Aut.údaje Zdenka Musová, Hussam Musa Autor Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
Zdroj.dok. Managerial trends in the development. online, pp. 642-678. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Kľúč.slová etika - ethics ethical marketing mix unethical marketing practice consumer’s perception Jazyk dok. angličtina Krajina Slovenská republika Systematika 33 Anotácia Current long-running and dynamical global trends in the macro-environment influence marketing activities of enterprises as well as the planning and the implementation processes of marketing strategies. Marketing has always been criticized for using certain unethical practices which harm the consumer, the enterprise that uses them, and have a negative effect on the whole society. A low quality, dangerous, or otherwise inappropriate product, high prices, hard sale or misleading and deceptive marketing communication, do not have a positive influence on a customer. Therefore, there is a growing demand of the enterprises for establishing such corporate rules that will enable employees to get oriented in marketing ethic. Using market opportunities with regard to the ethical dimension of business, is a great challenge these days. Creating an ethical marketing mix is the responsibility of marketing employees. Therefore, this paper synthesizes our knowledge of the given topic, findings how the Kategória publikačnej činnosti AFD Číslo archívnej kópie 41264 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný