Uniting marketing efforts for the common good - a challenge for the fourth sector

International Congress on Public and Nonprofit Marketing (IAPNM 2022). medzinárodný kongres. Uniting marketing efforts for the common good - a challenge for the fourth sector : selected papers from 21 International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal. 1. vyd. Cham : Springer Nature Switzerland AG, 2023. 277 p. Dostupné na: https://doi.org/10.1007/978-3-031-29020-6. ISBN 978-3-031-29022-0. ISSN 2198-7254.