Marketing as a management tool of biosphere reserves to achieve agenda 2030 goals

Vitálišová, Katarína, Petríková, 1985- Marketing as a management tool of biosphere reserves to achieve agenda 2030 goals / Katarína Vitálišová, Anna Vaňová, Darina Rojíková

In Uniting marketing efforts for the common good - a challenge for the fourth sector : selected papers from 21 International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal. -- Cham : Springer Nature Switzerland AG, 2023. -- 277 p.. -- ISBN ISBN 978-3-031-29022-0. -- ISSN 2198-7254. -- ISSN 2198-7246. -- S. 131-148

1. marketing 2. biosférické rezervácie 3. Agenda 2030 4. príspevky v zborníku

I. Vaňová, Anna, 1965-
II. Rojíková, Darina, Hlaváčová, 1994-
III. Uniting marketing efforts for the common good - a challenge for the fourth sector : selected papers from 21 International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal. -- S. 131-148
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