Marketing communications in tourism and hospitality

McCabe, Scott Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. -- 1st ed. -- Oxford : Elsevier Butterworth-Heinemann, c2009. -- 300 s. : il., tab. ; 25 cm. -- (Hospitality, leisure and tourism). -- Bibliogr. odkazy. Reg. -- ISBN 978-0-7506-8277-0 (brož.)

1. cestovný ruch 2. marketingová komunikácia

338.48
BB301