Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia

Rojíková, Darina, Hlaváčová, 1994- Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia / Darina Rojíková ... [et al.]. Chapter 8

In Smart cities and digital transformation : empowering communities, limitless innovation, sustainable development and the next generation. -- Bingley : Emerald Group Publishing, 2023. -- [369] p.. -- ISBN ISBN 978-1-80455-995-6. -- Pp. 159-180

1. digitálna transformácia 2. marketingová komunikácia 3. značka mesta 4. Európa 5. Slovensko 6. kapitoly v knihe

I. Borseková, Kamila, 1984-
II. Vaňová, Anna, 1965-
III. Vitálišová, Katarína, Petríková, 1985-
IV. Smart cities and digital transformation : empowering communities, limitless innovation, sustainable development and the next generation. -- Pp. 159-180
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