Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia

Rojíková, Darina, Hlaváčová, 1994-

Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia / Darina Rojíková ... [et al.]. Chapter 8

In Smart cities and digital transformation : empowering communities, limitless innovation, sustainable development and the next generation. -- Bingley : Emerald Group Publishing, 2023. -- [369] p.. -- ISBN ISBN 978-1-80455-995-6. -- Pp. 159-180