Customer Relationship Management

Buttle, Francis Customer Relationship Management : concepts and Technologies / Francis Buttle. -- 2nd ed. -- Amsterdam : Elsevier Butterworth-Heinemann, c2009. -- 500 s. : il., tab. ; 25 cm. -- Bibliogr. odkazy. Reg. -- ISBN 978-1-85617-522-7 (brož.)

1. riadenie vzťahov so zákazníkmi 2. manažment

658.812
BB301