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Effect of marketing orientation on business performance: a study from Slovak foodstuff industry

  1. NázovEffect of marketing orientation on business performance: a study from Slovak foodstuff industry
    Aut.údajeSimona Šályová, Janka Táborecká-Petrovičová ... [et al.]
    Autor Budinská Simona 1992- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Spoluautori Táborecká Petrovičová Janka 1979- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Nedelová Gabriela 1961- (25%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
    Ďaďo Jaroslav 1954- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Zdroj.dok. Procedia economics and finance : 9th international scientific conference "Business economics and management 2015 BEM 2015, October 15-16, 2015, Zvolen, Slovakia. Vol. 34 (2015), pp. 622-629. - Amsterdam : Elsevier, 2015 ; Business economics and management 2015 BEM 2015 international scientific conference
    Kľúč.slová aktívny marketing   finančné ukazovatele - financial indicators   active marketing   financial indicators  
    Jazyk dok.angličtina
    KrajinaHolandsko
    Systematika 339.138
    Kategória publikačnej činnosti AFD
    Číslo archívnej kópie35346
    Kategória ohlasuDRÁBEK, Josef - LORICOVÁ, Silvia - JAVORČÍKOVÁ, Jana. Investing in human capital as a key factor for the development of enterprises. Rijeka : Intech, 2017. ISBN 978-953-51-3228-8, s. 113-136.
    NZIOKA NQWAE, Peter - NJUGUNA, Reuber. Firm orientations and performance of hotels in Nairobi county, Kenya. In Journal of business and strategic management. ISSN 2520-0402, 2017, vol. 2, no. 3, pp. 1-28.
    OWUSU ANSAH, Martin - CHINOMONA, Richard. Analysis of market orientation on business performance in the multinational service industries. In Journal of social sciences. ISSN 1549-3652, 2017, vol. 3, no. 1, pp. 40-52.
    ZHANG, J. - XIE, H. - LI, H. Positioning and priorities of growth management in construction industrialization : Chinese firm-level empirical research. In Sustainability (Switzerland). ISSN 2071-1050, 2017, vol. 9, no. 7, pp. 1105-1105
    HITKA, Miloš - LORINCOVÁ, Silvia - LIŽBETINOVÁ, Lenka - BARTÁKOVÁ, Gabriela - PAJTINKOVÁ MERKOVÁ, Martina. Cluster analysis used as the strategic advantage of human resource management in small and medium-sized enterprises in the wood-processing industry. In BioResources. ISSN 1930-2126, 2017, vol. 12, no. 4, pp. 7884-7897.
    ABDULLAH, Raja Puteri Saadiah Raja - ARIFFIN, Hashim Fadzil - MOHI, Zurinawati - ANUAR, Nor Asmalina Mohd. Assessing the internal factors of Malay ethnic restaurants business growth performance. In Journal of tourism, hospitality and culinary arts [online]. 2017, vol. 9, no. 2 (special issue), pp. 517-528 [cit. 2018-06-01]. ISSN 2590-3837. Dostupné na: https://fhtm.uitm.edu.my/v2/images/jthca/Vol9Issue2/6-09.pdf
    ZHANG, Long - KARA, Ali - SPILLAN, John E. - MINTU-WIMSATT, Alma. Exploring market orientation among Chinese small and medium-sized enterprises. In Chinese management studies. ISSN 1750-614X, 2017, vol. 11, no. 4, pp. 617-636.
    MORARU, Andreea-Daniela - ILIE, Margareta - SORICI, Costin Octavian. The mediating role of market orientation in the relationship between entrepreneurial orientation and smes business performance. Evidence from Romania. In Transformations in business and economics. ISSN 1648-4460, 2017, vol. 16, no. 2A, pp. 386-400.
    RAJÍĆ, Tamara - NIKOLIĆ, Ivan - MILOŠEVIĆ, Isidora. An integrative model of relationship quality in higher education setting : evidence from Serbia. In Industrija [online]. 2019, vol. 47, no. 2, pp. 43-59 [cit. 2019-09-04]. ISSN 2334-8526. Dostupné na: http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2614570&page=2&sort=8&stype=0&backurl=%2fissue.aspx%3fissue%3d14570
    LABUDOVÁ, Viera - HRUŠOVSKÁ, Dana. Using predictive models to identify factors influencing market research. In 8th international scientific conference on finance and performance of firms in science, education and practice, Zlín, 26th-27th April 2017. Zlín : Tomáš Baťa University in Zlín, 2017. ISBN 978-80-7454-653-2, pp. 468-480.
    KRAIDY JASSMY, Basim Abbas - BANACU, Cristian Silviu - ABBAS BHAYA, Zaki Muhammad - ATIYA, Latif. The coordination between internal environment and strategic orientation to enhance commitment behavior : empirical study in Iraqi private banks. In Proceedings of the 11th international management conference : the role of management in the economic paradigm of the 21st century (IMC 2017), Bucharest, 02nd-04th November 2017. ISSN 2286-1440, 2017, pp. 359-377.
    FARIDA, Naili - SURYOKO, Sri. A superior relational of marketing model to improve small and medium enterprise (SMEs) marketing performance. In VISION 2025: education excellence and management of innovations through sustainable economic competitive advantage : 34th international business information management association (IBIMA) conference, Madrid, 13th-14th November 2019. Norristown : International Business Information Management Association (IBIMA), 2019. ISBN 978-0-9998551-3-3, pp. 2205-2223.
    BIN YUSOFF, Mohd Nor Hakimin - AL MAMUN, Abdullah - IBRAHIM, Mohamed Dahlan - MAHMOOD, Tengku Mohd Azizuddin Tuan. Entrepreneurial knowledge, skills, and antecedents of low-income households in Kelantan, Malaysia. In Advanced science letters. ISSN 1936-6612, 2018, vol. 24, no. 4, pp. 2190-2194. Dostupné na:
    BUYUKDAG, Naci - KAYA, Ahmet - KITAPCI, Olgun. The effect of marketing expenditures on business performance : time series analysis on causality. In Journal of applied economics and business research. ISSN 1927-033X, 2019, vol. 9, no. 4, pp. 197-211.
    THONGSRI, Natenapang - CHANG, Alex Kung-Hsiung. Interactions among factors influencing product innovation and innovation behaviour : market orientation, managerial ties, and government support. In Sustainability. ISSN 2071-1050 2019, vol. 11, no. 10, pp. 1-21.
    LORINCOVÁ, Silvia - HITKA, Miloš - BAJZÍKOVÁ, Ľubica - WEBEROVÁ, Dagmar. Are the motivational preferences of employees working in small enterprises in Slovakia changing in time? In Entrepreneurship and sustainability issues. ISSN 2345-0282, 2019, vol. 6, no. 4, pp. 1618-1635.
    YADAV, Seemant Kumar - TRIPATHI, Vikas - GOEL, Geetika. Mediating effect of innovation with market orientation and performance relationship. In Management research : the journal of the Iberoamerican academy of management. ISSN 1536-5433, 2019, vol. 17, no. 2, pp. 152-167.
    HITKA, Miloš - LORINCOVÁ, Silvia - VETRÁKOVÁ, Milota - HAJDÚCHOVÁ, Iveta - ANTALÍK, Imrich. Factors related to gender and education affecting the employee motivation. In Entrepreneurship and sustainability issues. ISSN 2345-0282, 2020, vol. 7, no. 4, pp. 3226-3241.
    YADAV, Seemant Kumar - TRIPATHI, Vikas - GOEL, Geetika. Dis-Aggregated effect of market orientation on firms' performance : a study on Indian small and medium-scale (SMEs) manufacturers. In International journal of Asian business and information management. ISSN 1947-9638, 2021, vol. 12, no. 3, pp. 87-108.
    RAHAMAN, Md Atikur - LUNA, Kaniz Fatema - MITE, Shi - ISLAM, Monwarul - WAFIK, H. M. Atif. The effect of entrepreneurial orientation, market orientation and gender on business performance : an empirical study of SMEs in Bangladesh. In Journal of Asian finance economics and business. ISSN 2288-4637, 2021, vol. 8, no. 6, pp. 741-746.
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    ABDULRAB, Mohammed - ALWAHEEB, Mohammed A. - AL-MAMARY, Yaser H. S. - ALSHAMMARI, Naif G. M. - BALHARETH, Hamad - SOLTANE, Hela B. - SALEEM, Imran. Effect of entrepreneurial orientation and strategic orientations on financial and nonfinancial performance of small and medium enterprises in Saudi Arabia. In Journal of public affairs. ISSN 1472-3891, 2022, vol. 22, no. 2, pp. 1-11.
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
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