Travel and tourism public relations

Deuschl, Dennis E. Travel and tourism public relations : an introductory guide for hospitality managers / Dennis E. Deuschl. -- [1. vyd.]. -- Burlington, MA : Elsevier Butterworth-Heinemann, 2010. -- 183 s. ; 23 cm. -- Reg. -- ISBN 978-0-7506-7911-4 (brož.)

1. cestovný ruch 2. public relations 3. hotelový manažment

338.48
BB301