Corporate environmental responsibility as a source of sustainable competitive advantage

Hroncová Vicianová, Jana, 1985-

Corporate environmental responsibility as a source of sustainable competitive advantage / Jana Hroncová Vicianová. -- Corporate environmental responsibility in business practice should focus mainly on limiting negative impacts on the environment, investing in environmental technologies and evaluating the environmental performance of the company. Within this context, it represents a constraint for many small and medium-sized enterprises, which represents an increased expenditure in its implementation, but on the other hand, it highlights the importance of ensuring sustainable management and, at the same time, brings economic effects in the form of increased efficiency and effectiveness of product production, growth in the competitiveness of the enterprise, employment, productivity and, ultimately, the financial performance of the enterprise, which can be considered as a source of sustainable competitive advantage. The article presents the results of its own research, analyses and evaluates the application of selected elements of environmental responsibility in small and medium-sized enterprises in Slovakia and identifies potential sources of competitive advantage for the enterprise.

In Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. -- Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021. -- 744 s.. -- ISBN ISBN 978-80-572-0220-2. -- ISSN 1339-5726. -- S. 244-255