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Corporate environmental responsibility as a source of sustainable competitive advantage
- HRONCOVÁ VICIANOVÁ, Jana. Corporate environmental responsibility as a source of sustainable competitive advantage. In Marketing identity 2021: new changes, new challenges. medzinárodná vedecká konferencia. Marketing identity : new changes, new challenges. 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021. ISBN 978-80-572-0220-2. ISSN 1339-5726, s. 244-255. Dostupné na internete: <https://fmk.sk/download/MI_2021_eng_FINAL.pdf>
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