Počet záznamov: 1
Greenwashing - the dark side of eco-friendly marketing. A case study from Slovakia
Názov Greenwashing - the dark side of eco-friendly marketing. A case study from Slovakia Súbež.n. Greenwashing - ciemna strona marketingu ekologicznego. Studium przypadku ze Słowacji Aut.údaje Andrea Seberíni, Katarína Izáková, Miroslava Tokovská Autor Seberíni Andrea 1983- (50%) UMBEF02 - Katedra ekonómie
Spoluautori Izáková Katarína 1967- (40%) UMBEF04 - Katedra financií a účtovníctva
Tokovská Miroslava 1974- (10%)
Zdroj.dok. Studia Ecologiae et Bioethicae. Vol. 22, no. 1 (2024), pp. 83-95. - Warszawa : Wydawnictwo Uniwersytetu Kardynała Stefana Wyszyńskiego, 2024 Kľúč.slová greenwashing ekologický marketing - organic marketing vývoj sociálno-ekologický správanie sa zákazníkov Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Poľsko Anotácia Greenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service. The purpose of this study is to examine consumers’ perceptions and experiences in relation to the greenwashing tactics used by Slovak businesses within the framework of environmental health policy. In the present study, we used data obtained through an inductive qualitative research design according to consolidated criteria. From 14 participants aged 20-45, using reflexive thematic analysis, we analysed three semi-structured focus group interviews. Four descriptive themes were created: (1) Individual and interpersonal determinants of consumers; (2) Marketing and organisational determinants of brands; (3)Public policy of the environment and health of the Slovak Republic; and (4) Environmental sustainability and ecological protection. The findings of our study confirmed that greenwashing often relies on buzzwords to reel in consumers, making them believe that the products they purchase are biodegradable or ethically sourced. The observed deterioration of consumer trust in product brands as a reaction to greenwashing threatens the potential of green marketing and contributes to damaging the reputation of the producers. One solution could be disseminating information on how customers can verify the authenticity of organic products through public and social media URL Link na plný text Kategória publikačnej činnosti ADM Číslo archívnej kópie 54225 Kategória ohlasu SUÁREZ GUTIÉRREZ, Sergio Andrés - SÁNCHEZ TORRES, Javier Alirio - MONTOYA RESTREPO, Luz Alexandra. A review of the factors influencing the relationship between greenwashing and green brand equity : a research agenda. In Revista CEA [online]. 2024, vol. 10, no. 23, pp. 1-23 [cit. 2024-07-04]. ISSN 2422-3182. Dostupné na: https://doi.org/10.22430/24223182.2991
PAPAMICHAEL, Iliana - VOUKKALI, Irene - ECONOMOU, Florentios - LISCIO, Marco Ciro - SOSPIRO, Paolo - NADDEO, Vincenzo - ZORPAS, Antonis A. Investigation of customer behavior regarding circular fashion. In Sustainable chemistry and pharmacy. ISSN 2352-5541, 2024, vol. 41, art. no. 101675, pp. 1-15. DOI: https://doi.org/10.1016/j.scp.2024.101675.
KURNIA, Kafi - NITA, Raden - PURWANTO, Eko - EL YANA, Korry - SHAHREZA, Mirza. Pengaruh marketing public relations terhadap kepercayaan konsumen Starbucks coffee pamulang (periode mei 2024). In Jurnal bisnis dan komunikasi digital [online]. 2024, vol. 1, no. 4, pp. 1-8 [cit. 2024-10-07]. ISSN 3026-5886. Dostupné na: https://doi.org/10.47134/jbkd.v1i4.3166
MILED, Nadia - ZORGATI, Hajer - LAKHAL, Lassaad. The impact of environmental advertising on consumer skepticism : the moderating role of environmental involvement. In Pakistan journal of life and social sciences. ISSN 1727-4915, 2024, vol. 22, no. 2, pp. 10339-10355. DOI: https://doi.org/10.57239/PJLSS-2024-22.2.00781
JURACKA, Denis - NAGY, Marek - ZVARIKOVA, Katarina - POPESCU, Gheorghe. Eco-Innovation : analysis of EU member states performance in the EU eco-innovation index 2013-2022. In Systems. ISSN 2079-8954, 2024, vol. 12, no. 11, pp. 1-22. DOI: https://doi.org/10.3390/systems12110452
RENDULIĆ DAVIDOVIĆ, Gordana - DAMNJANOVIĆ, Milena - RADOSAVLJEVIĆ, Nikola. Greenwashing : trick or threat. In 14th international conference industrial engineering and environmental protection : IIZS 2024, Zrenjanin, 03rd-04th October 2024 [online]. 1. vyd. Zrenjanin : Technical Faculty "Mihajlo Pupin" University of Novi Sad, 2024, pp. 348-354 [cit. 2025-01-09]. ISBN 978-86-7672-376-8. Dostupné na: https://doi.org/10.46793/IIZS24
PARASTATIDOU, Georgia - CHATZIS, Vassilios. A meta-indicator for the assessment of misleading sustainability claims. In Sustainability [online]. 2024, vol. 16, no. 23, art. no. 10628, pp. 1-15 [cit. 2025-05-07]. ISSN 2071-1050. Dostupné na: https://doi.org/10.3390/su162310628
MUSHI, Hellena Mohamedy. Moderating role of green innovation between sustainability strategies and firm performance in Tanzania. In Cogent business and management. ISSN 2331-1975, 2025, vol. 12, no. 1, pp. 1-26. DOI: https://doi.org/10.1080/23311975.2024.2440624
SINGH, Niharika - PATHAK, Ankita. Evolving landscape of green marketing : a quarter-century bibliometric analysis (1998-2023). In Green economics and strategies for business sustainability. Hershey : IGI Global, 2025. ISBN 979-836938949-2, pp. 367-398. DOI: https://doi.org/10.4018/979-8-3693-8949-2.ch015
EZEH, Precious Chikezie - DUBE, Kaitano. Trends and development in green and sustainability marketing : a bibliometrics analysis using VOSviewer. In Discover sustainability [online]. 2025, vol. 6, no. 1, art. no. 324, pp. 1-16 [cit. 2025-05-07]. ISSN 2662-9984. Dostupné na: https://doi.org/10.1007/s43621-025-01159-z
TSIONAS, Ioannis - LLAGUNO-MUNITXA, Maider - STEPHAN, Andre. Environmental effects of urban wind energy harvesting: a review. In Buildings and cities. ISSN 2632-6655, 2025, vol. 6, no. 1, pp. 1-24. DOI: https://doi.org/10.5334/bc.491
GILL, Navjot Kaur - KAUR, Harneet - SINGH, Parampal. Perception vs reality : how greenwashing shapes consumer trust in S-commerce environments. In International journal of research in marketing management and sales [online]. 2025, vol. 7, no. 2, pp. 105-110 [cit. 2025-09-26]. ISSN 2663-3337. Dostupné na: https://doi.org/10.33545/26633329.2025.v7.i2b.273
ALSAGGAF, Hassan Ali. When green is not clean : a synthesis of evidence on greenwashing and consumer trust. In International journal of advanced and applied sciences. ISSN 2313-626X, 2025, vol. 12, no. 7, pp. 211-220. DOI: https://doi.org/10.21833/ijaas.2025.07.021
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika 
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Počet záznamov: 1