Počet záznamov: 1
Destination Branding: Brand Equity, Brand Identity, Brand Extensions and Co-branding
- Kozak, Metin Destination Branding: Brand Equity, Brand Identity, Brand Extensions and Co-branding / Metin Kozak, Marica Mazurek
In Folia Turistica. -- Kraków : Akademia Wychowania Fizycznego Im. Bronisława Czecha w Krakowie, 2011. -- ISSN 0867-3888. -- Vol. 25(1) (2011), p. 93-112
1. destination branding 2. brand equities 3. brand identity 4. brand extensions 5. co-branding and partnerships
I. Mazureková, Marica, 1959-
II. Folia Turistica. -- Vol. 25(1) (2011), p. 93-112
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BB301
Počet záznamov: 1