Media strategies for marketing places in crisis

Avraham, Eli Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham, Eran Ketter. -- 1st ed. -- Oxford : Elsevier Butterworth-Heinemann, 2008. -- 231 s. : il., tab. ; 26 cm. -- Bibliogr. s. [211]-224. Reg. -- ISBN 978-0-7506-8452-1 (brož.)

1. mediálne stratégie 2. cestovný ruch 3. media strategies

I. Ketter, Eran

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