Jesenská, Petra, 1975- Simple and understandable (?) language of Slovak pre-election large-scale signs / Petra Jesenská. -- (Translation Studies and Its Contexts ; Vol. 9). -- his chapter investigateseasy languagein public spaces, specificallyon political campaign billboards in theFončordaneighborhood of Banská Bystrica, Slovakia. The research focuseson the billboards of three political parties tending to totalitarian political systems. The aimwas to find out whether their easy-to-understand and easy-to-remember language workedfor voters. Though this approach may have worked for some parties, it did not for these three parties as none of them gotinto Slovakia’sparliament. Their billboards contained not only easy language, but also easy and plain solutions expressed via simple ideas in everyday language, such as well-known Slovak expressions and phrases, also known as clichés. The language has been simplified, and it is sogeneral and has so many possible meaningsthat it becomes unclearand tricky,turning out to be verymanipulative and confusing.

In To understand is to be free : interdisciplinary aspects of comprehensibility and understanding Bohušová, Zuzana, 1969-. -- Viedeň : Praesens Verlag, 2024. -- 377 p.. -- ISBN ISBN 978-3-7069-1214-3. -- Pp. 341-356

1. billboardy 2. jazykový znak 3. jazyková krajina 4. jazyky 5. príspevky v zborníku

I. To understand is to be free : interdisciplinary aspects of comprehensibility and understanding. -- Pp. 341-356
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