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Simple and understandable (?) language of Slovak pre-election large-scale signs
Názov Simple and understandable (?) language of Slovak pre-election large-scale signs Aut.údaje Petra Jesenská Autor Jesenská Petra 1975- (100%) UMBFF06 - Katedra anglistiky a amerikanistiky
Zdroj.dok. To understand is to be free : interdisciplinary aspects of comprehensibility and understanding. Pp. 341-356. - Viedeň : Praesens Verlag, 2024 / Bohušová Zuzana 1969- ; Dove Michael Eliot 1983- ; Fogarasi Katalin ; Buda Agata Edícia Translation Studies and Its Contexts , Vol. 9 Kľúč.slová billboardy jazykový znak - language sign jazyková krajina - linguistic landscape - Sprachlandschaft jazyky - languages Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Rakúsko Anotácia his chapter investigateseasy languagein public spaces, specificallyon political campaign billboards in theFončordaneighborhood of Banská Bystrica, Slovakia. The research focuseson the billboards of three political parties tending to totalitarian political systems. The aimwas to find out whether their easy-to-understand and easy-to-remember language workedfor voters. Though this approach may have worked for some parties, it did not for these three parties as none of them gotinto Slovakia’sparliament. Their billboards contained not only easy language, but also easy and plain solutions expressed via simple ideas in everyday language, such as well-known Slovak expressions and phrases, also known as clichés. The language has been simplified, and it is sogeneral and has so many possible meaningsthat it becomes unclearand tricky,turning out to be verymanipulative and confusing. URL Link na zdrojový dokument Kategória publikačnej činnosti AEC Číslo archívnej kópie 55343 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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