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Internetová mediálna komunikácia a štylistika
Názov Internetová mediálna komunikácia a štylistika Súbež.n. Internet media communication and stylistics Aut.údaje Vladimír Patráš Autor Patráš Vladimír 1959- (100%) UMBFF12 - Katedra slovenského jazyka a komunikácie
Zdroj.dok. Generacija interneta. S. 54-75. - Záhreb : Hrvatska sveučilišna naklada, 2021 / Rišner Vlasta ; Bolt Ivana Vidović Kľúč.slová slovenská štylistika mediálna komunikačná sféra mediálna komunikácia - communication in mass media - media communication alternatívne médiá Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. slovenčina Krajina Chorvátsko Anotácia In the era of an integrated scientific world, interdisciplinary penetrations and syntheses occur. Due to this, the stylistic concepts, approaches, and directions have to face the contradictions related to the integrating (leveling) – disintegrating (specialized) processes. Neo-structuralist, sociolinguistic, communicative, pragmatic, pop-cultural, mediological, lingvo-cultural, anthropolinguistic, liberal, postmodern, e- etc. incentives and challenges also begin to be in contrast with “traditional“ scientific research approaches (such as selective stylistics). This is becoming more evident under the influence of tele-technologization since this process has affected almost all communication spheres. Furthermore, absorption, interpretation and generalization of various disparate impulses that shape and influence the subject of stylistic interest, which is represented by a text-communication product (text, a piece of communication, discourse, format), seem to be the conceptual problem. Therefore, the condition of stylistics as a discipline of science and study has become an essential parallel issue. The question is whether stylistics is, and in the future will be able to maintain the perpetually expanding research area and application spaces, to interpret the results and to transform the acquired knowledge into an ambitious educational form. Thus, this paper will introduce, interconnect, interpret and generalize the strengths and weaknesses of the aforementioned perspectives and processes in the Slovak lingvo-stylistic context and to take a stand on them. The argumentative platform is formed by the media based e-production of the print type which focuses on mainstream and alternative media communications. Kategória publikačnej činnosti AEC Číslo archívnej kópie 51434 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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