Počet záznamov: 1
French and Slovak brand names - contrastive aspect
- Title
Title French and Slovak brand names - contrastive aspect Par.title Les noms de marques francais et slovaques, aspect contrastif Author info Ľudmila Mešková, Jana Pecníková Author Mešková Ľudmila 1948- (50%) UMBFF03 - Katedra európskych kultúrnych štúdií
Co-authors Pecníková Jana 1988- (50%) UMBFF03 - Katedra európskych kultúrnych štúdií
Source document XLinguae : European Scientific Language Journal. Vol. 12, no. 1XL (2019), pp. 218-228. - Nitra : Slovenská Vzdelávacia a Obstarávacia, 2019 Keywords lexikálna kreativita kultúrna identita - cultural identity porovnávanie - comparison lingvistika - jazykoveda - linguistics Form. Descr. články - journal articles Language French Country Slovak Republic systematics 81 Annotation © 2019, Slovenska Vzdelavacia Obstaravacia. All rights reserved. The paper is focused on the issue of brand names from a linguistic point of view. It deals with the compilation of brand name database in French and Slovak language and their semantic and formal analysis to point out differences among them. Specifically, discussion forums and blogs are the sources of the excerpting of brand names. The brands are lexicalized, and they become common nouns (Skoda: skodovka, Coca Cola: kola, Botas: botasky, Champagne: sampanske, Cognac: konak, etc.). The nouns of brands can be understandable for native speakers, but it is not the case of foreigners. Many brands are typical of various cultures, but some of them are only typical for a specific culture. The creation of brands is accompanied by lexical creativity. Public work category ADN No. of Archival Copy 45288 Repercussion category CHOVANCOVÁ, Katarína. Skloňovanie prevzatých ergoným v slovenčine. In Slavistična revija. ISSN 0350-6894, 2021, vol. 69, no. 2, pp. 195-209.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
nerozpoznaný
A. Morrison: Marketing a manažment cieľových miestAuthor infoTomáš GajdošíkAuthorSource documentEkonomická revue cestovného ruchu : vedecký časopis Ekonomickej univerzity Univerzity Mateja Bela v Banskej Bystrici. Roč. 46, č. 4 (2013), s. 253-256. - Banská Bystrica : Ekonomická fakulta UMB, 2013Review documentMarketing and Managing Tourism Destinations / A. Morrison : Routledge. - Oxon, 2013Keywordsspolupráca - kooperácia - cooperationorganizácia destinačného manažmentu - destination management organization
Počet záznamov: 1