Počet záznamov: 1
Comparing the application of management of target destinations at the regional and local level in Slovakia and the Czech Republic
Názov Comparing the application of management of target destinations at the regional and local level in Slovakia and the Czech Republic Aut.údaje Vanda Maráková, Miroslava Medveďová Autor Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Medveďová Miroslava 1989- (20%) UMBEF01 - Katedra cestovného ruchu
Zdroj.dok. Trends of management in the contemporary society : international conference on management, Brno, June 9th - 10th 2016 : peer-reviewed conference proceedings. S. 239-242. - Brno : Mendelova univerzita, 2016 ; Trends of management in the contemporary society medzinárodná konferencia Kľúč.slová cestovný ruch - turizmus - tourism destinačný manažment - manažment cieľových miest - destination management tourism destination management Jazyk dok. angličtina Krajina Česká republika Systematika 338.48 Anotácia In tourist destinations, the complex tourism products which satisfy visitors are being formed with the participation of the public and private sector. Since this is a complex process, the management of the destination must be applied. The aim of this paper is to analyse the secondary data of the management activities of organizations in Slovakia and the Czech Republic and compare the application of destination management at the regional and local level in surveyed countries. Kategória publikačnej činnosti AFC Číslo archívnej kópie 37717 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
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Počet záznamov: 1