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Branding paradigms and the shift of methodological approaches to branding in tourism settings
Title Branding paradigms and the shift of methodological approaches to branding in tourism settings Author info Marica Mazurek Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
Source document Kybernetes : tourism management based on systems-thinking, holism and social responsibility. Vol. 43, no. 3/4, special issue (2014), pp. 565-586. - Bingley : Emerald Publishing Limited, 2014 Keywords cestovný ruch - turizmus - tourism paradigms epistemológia - epistemology branding social value approaches Language English Country Great Britian systematics 338.48 Public work category ADC No. of Archival Copy 30649 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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