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Your query: Author Sysno/Doc.kind = "^umb_un_cat 0299791 xpca^"
  1. TitleApplication of innovations in mountain resorts in Slovakia
    Par.titleUplatňovanie inovácií v horských strediskách na Slovensku
    Author infoVanda Maráková, Zuzana Lencsésová
    Author Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Gajdošíková Zuzana 1987- (50%) UMBEF01 - Katedra cestovného ruchu
    Source document Forum Scientiae Oeconomia. Vol. 2, no. 3 (2014), pp. 15-25. - Dąbrowa Górnicza : Wydawnictwo Naukowe Akademii WSB, 2014
    Keywords horské rekreačné strediská   inovácie - innovations   marketingové nástroje - marketing tools  
    LanguageEnglish
    CountryPoland
    systematics 91
    AnnotationThe aim of the article is to analyze the characteristics of Slovak mountain destinations, examine the trends in innovations of marketing instruments in Slovak and Swiss mountain destinations and to draw up the implementation process of innovation in mountain destinations. The characteristics of current Slovak mountain destinations is based on the primary research with using the methods of descriptive statistics. The information about the innovation trends in marketing instruments in mountain destinations are based on the research of annual reports, web pages, marketing strategies and internal materials of selected Slovak and Swiss mountain destination.
    Public work category AEC
    No. of Archival Copy30519
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

  2. TitleSmall and medium enterprises in the new world of globalization
    Par.titleMalé a stredné podniky v novom prostredí globalizácie
    Author infoĽubica Lesáková
    Author Lesáková Ľubica 1949- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Forum Scientiae Oeconomia. Vol. 2, no. 3 (2014), pp. 111-122. - Dąbrowa Górnicza : Wydawnictwo Naukowe Akademii WSB, 2014
    Keywords malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises   informačné a komunikačné technológie - IKT (informačno-komunikačné technológie) - information and communication technologies - ICT (information and communication technology)   strategický manažment - strategic management  
    LanguageEnglish
    CountryPoland
    systematics 334.72
    AnnotationThe aim of the article is to present the crutial attributes which will determine future success of small and medium enterprises in the new world of globalization. Attention is given to the process of networking, to the information and communication technologies, to developing innovation and to the implementation of strategic small business management. Cieľom príspevku je rozpracovať rozhodujúce atribúty, ktoré budú determinovať budúci úspech malých a stredných podnikov v procese globalizácie. Pozornosť je venovaná procesu networkingu MSP, informačným a komunikačným technológiám, inováciám a strategickému manažmentu MSP.
    Public work category AEC
    No. of Archival Copy30459
    Repercussion category KOVALEV, Andrej - LITTVOVA, Veronika. Small and medium sizes businesses cooperation influenced by globalization. In Aktualne problemy podnikovej sfery : conference on current problems of the corporate sector, Bratislava, 16th May 2013. Bratislava : Vydavateľstvo Ekonóm, 2013. ISBN 978-80-225-3636-3, pp. 276-282.
    RADOVIC MARKOVIC, Mirjana - SALAMZADEH, Aidin - VUJICIC, Sladjana. Selection of organization models and creation of competences of the employed people for the sake of competititiveness growth in global business environment. In International review. ISSN 2217-9739, 2019, no. 1-2, pp. 64-71.
    CIHELKOVA, E. - PLATONOVA, I. N. - FROLOVA, E. D. Comparative analysis of supporting small and medium enterprises for enhancing created added value in the EU and China. In Ekonomika regiona. ISSN 2072-6414, 2019, vol. 15, no. 1, pp. 256-269.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

  3. TitleManagement of working group by innovation in enterprise
    Author infoMarián Kika
    Author Kika Marián 1952- (100%) UMBEF02 - Katedra ekonómie
    Source document Forum Scientiae Oeconomia. Vol. 2, no. 3 (2014), pp. 41-49. - Dąbrowa Górnicza : Wydawnictwo Naukowe Akademii WSB, 2014
    Keywords inovácie - innovations   pracovná skupina   working groups  
    LanguageEnglish
    CountryPoland
    systematics 33
    005
    Public work category AEC
    No. of Archival Copy31815
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

  4. TitleManagement of innovations in the European Commision
    Author infoMarian Šuplata
    Author Šuplata Marian 1976- (100%) UMBEF02 - Katedra ekonómie
    Source document Forum Scientiae Oeconomia. Vol. 2, no. 3 (2014), pp. 5-13. - Dąbrowa Górnicza : Wydawnictwo Naukowe Akademii WSB, 2014
    Corporation keywords Európska únia, Brusel, Belgicko - European Union
    Keywords inovácie - innovations   vedúci pracovníci - manažéri - riadiaci pracovníci - managers  
    LanguageEnglish
    CountryPoland
    systematics 33
    Public work category AEC
    No. of Archival Copy32185
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised



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