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Title Alcuni tratti della retorica persuasivo-promozionale nei testi accademici in italiano Author info Katarína Klimová Author Klimová Katarína 1975- (100%) UMBFF04 - Katedra romanistiky
Source document Analele Universităţii din Craiova : seria ştiinţe filologice, lingvitică. Vol. 39, no. 1-2 (2017), pp. 90-110. - Craiova : Universităţii din Craiova, Facultatea de Litere, 2017 Keywords persuázia - presviedčanie - persuasion rétorika - rhetoric akademické texty taliančina - taliansky jazyk - Italian language angličtina - anglický jazyk - English language Language Italian Country Romania systematics 81 Annotation Persuasiveness is one of the most prominent features of today's discourse. The increased interest in persuasiveness results from the promotional and consumerist nature of the modern society which allows for the persuasive content to overcome the borders of the traditional persuasive genres such as advertisements or business correspondence aiming to increase the sales. The article focuses on selected aspects of this phenomenon which can be identified in the written academic discourse, specifically in research article introductions. Public work category ADM No. of Archival Copy 42696 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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