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Title Alcuni tratti della retorica persuasivo-promozionale nei testi accademici in italiano Author info Katarína Klimová Author Klimová Katarína 1975- (100%) UMBFF04 - Katedra romanistiky
Source document Analele Universităţii din Craiova : seria ştiinţe filologice, lingvitică. Vol. 39, no. 1-2 (2017), pp. 90-110. - Craiova : Universităţii din Craiova, Facultatea de Litere, 2017 Keywords persuázia - presviedčanie - persuasion rétorika - rhetoric akademické texty taliančina - taliansky jazyk - Italian language angličtina - anglický jazyk - English language Language Italian Country Romania systematics 81 Annotation Persuasiveness is one of the most prominent features of today's discourse. The increased interest in persuasiveness results from the promotional and consumerist nature of the modern society which allows for the persuasive content to overcome the borders of the traditional persuasive genres such as advertisements or business correspondence aiming to increase the sales. The article focuses on selected aspects of this phenomenon which can be identified in the written academic discourse, specifically in research article introductions. Public work category ADM No. of Archival Copy 42696 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Title Analele Universităţii din Craiova Par.title Anales de l´Univesrité de Craïova Annals of the University of Craiova Subtitle seria ştiinţe filologice, lingvitică Issue data Craiova : Universităţii din Craiova, Facultatea de Litere , 2017 ISSN 1224-57122734-7168 Form. Descr. časopisy - journals Year, No. Vol. 39 no. 1-2 (2017) Language English, French, German, Italian, Spanish, Romanian Country Romania URL Link na zdrojový dokument Public work category GII Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References - PERIODIKÁ - Súborný záznam periodika (1) - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika ARTICLES 2017: Alcuni tratti della retorica persuasivo-promozionale nei testi accademici in italiano