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Title Parametre projektu dobročinného marketingu ako predpoklad získania konkurenčnej výhody Subtitle Parameters of cause related marketing project as a prerequisite for gaining competitive advantage Author info Zuzana Huliaková, Zdenka Musová Author Huliaková Zuzana 1991- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Sborník příspěvků z 10. ročníku mezinárodní vědecké konference Konkurence : Jihlava, 17th-18th May, 2018. S. 110-117. - Jihlava : College of Polytechnics Jihlava, 2018 / Antalová Mária ; Berková Kateřina ; Bernatík Werner ; Bolek Vladimír ; Čepelová Anna ; Gundová Petra 1986- ; Huliaková Zuzana 1991- ; Minárová Martina 1973- ; Musová Zdenka 1971- ; Konkurence mezinárodní vědecká konference Keywords dobročinný marketing - cause related marketing projekty - projects parametre spotrebiteľské vnímanie - consumer perception Form. Descr. príspevky v zborníku - proceedings papers Language Slovak Country Czech Republic systematics 334 Public work category AFC No. of Archival Copy 44508 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Syndróm vyhorenia u manažérov na Slovensku Par.title The burnout syndrome and managers in Slovakia Author info Martina Minárová Author Minárová Martina 1973- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Sborník příspěvků z 10. ročníku mezinárodní vědecké konference Konkurence : Jihlava, 17th-18th May, 2018. S. 289-298. - Jihlava : College of Polytechnics Jihlava, 2018 / Antalová Mária ; Berková Kateřina ; Bernatík Werner ; Bolek Vladimír ; Čepelová Anna ; Gundová Petra 1986- ; Huliaková Zuzana 1991- ; Minárová Martina 1973- ; Musová Zdenka 1971- ; Konkurence mezinárodní vědecká konference Keywords syndróm vyhorenia - burn-out syndrome - burnout syndrome emocionálne vyčerpanie sebapoznanie - sebapoznávanie - self-consciousness vedúci pracovníci - manažéri - riadiaci pracovníci - managers prevencia - prevention Form. Descr. príspevky v zborníku - proceedings papers Language Slovak Country Czech Republic systematics 005 Annotation Managers are in touch with people on a daily basis; they have to solve different problems. A manager is a creator of the necessary qualities for the business. His personal qualities and knowledge enable continuous improvement of the processes in the enterprise. For the manager, it is important to know his strengths and weaknesses, as well as be aware of his own reactions. A manager needs to have knowledge about causes of burnout, and how to avoid it. This paper describes the burnout syndrome of managers, which influences their working life, and last but not least, their private life. The authors point out the differences among the occurrences of the burnout syndrome with managers relation to gender. The main contribution of the paper is in its research part, which is composed of the analysis of the Maslach Burnout Inventory questionnaire, which was aimed at finding out the emotional fatigue, depersonalization, and personal satisfaction of managers. The attention is also given to self-r Public work category AFC No. of Archival Copy 44471 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Metódy predikovania v poľnohospodárskych podnikoch ako nástroj konkurencieschopnosti? Par.title Prediction methods in agricultural enterprises as a tool of competition? Author info Ľubica Lesáková, Petra Gundová, Miroslava Vinczeová Author Lesáková Ľubica 1949- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Gundová Petra 1986- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Vinczeová Miroslava 1971- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Sborník příspěvků z 10. ročníku mezinárodní vědecké konference Konkurence : Jihlava, 17th-18th May, 2018. S. 231-240. - Jihlava : College of Polytechnics Jihlava, 2018 / Antalová Mária ; Berková Kateřina ; Bernatík Werner ; Bolek Vladimír ; Čepelová Anna ; Gundová Petra 1986- ; Huliaková Zuzana 1991- ; Minárová Martina 1973- ; Musová Zdenka 1971- ; Konkurence mezinárodní vědecká konference Keywords finančná analýza - financial analysis predikčné metódy - prediction methods poľnohospodárske podniky - agricultural enterprises Headings Geogr. Slovensko Form. Descr. príspevky v zborníku - proceedings papers Language Slovak Country Czech Republic systematics 334 Annotation In addition to the analysis of the past, a financial manager should also be able to determine the future potential direction of the business. The standard financial ratio analysis is not sufficient in this case. The shortcomings of the financial ratio analysis have led to the development of prediction methods, which are also referred to as "early warning systems". The meaning of the prediction methods in financial management is, inter alia, to correctly estimate the future potential of the business in order to set its real financial objectives. The aim of the paper is to verify the prediction ability of the selected ten prediction methods on the selected sample containing 20 Slovak agricultural enterprises. On the basis of the results, the paper presents verification of the three established assumptions. Public work category AFC No. of Archival Copy 44261 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Environmentálne označenia produktov ako potenciálna konkurenčná výhoda podnikov na Slovensku Par.title Eco-labels as the potential competitive advantage of businesses in Slovakia Author info Zdenka Musová, Veronika Matiová Author Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Matiová Veronika 1990- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Sborník příspěvků z 10. ročníku mezinárodní vědecké konference Konkurence : Jihlava, 17th-18th May, 2018. S. 324-333. - Jihlava : College of Polytechnics Jihlava, 2018 / Antalová Mária ; Berková Kateřina ; Bernatík Werner ; Bolek Vladimír ; Čepelová Anna ; Gundová Petra 1986- ; Huliaková Zuzana 1991- ; Minárová Martina 1973- ; Musová Zdenka 1971- ; Konkurence mezinárodní vědecká konference Keywords spoločensky zodpovedné podnikanie - socially responsible business produkty - products environmentálne označovanie produktov nákup - purchasing informačné a rozhodovacie procesy spotrebitelia - consumers Form. Descr. príspevky v zborníku - proceedings papers Language Slovak Country Czech Republic systematics 334 Public work category AFC No. of Archival Copy 44509 Repercussion category GUNDOVÁ, Petra. Dobrovoľné nástroje environmentálneho riadenia podnikov. In Vybrané otázky skúmania eko-inovácií. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2019. ISBN 978-80-557-1640-4, s. 109-125.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised