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Title Employees' competencies development depending on the implementation of new forms of marketing communication Author info Lukáš Smerek Author Smerek Lukáš 1986- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document ISCOBEMM 2017 : proceedings of the international scientific conference of business economics, management and marketing, Zaječí, 25.-26.05.2017. Pp. 256-263. - Brno : Masaryk University, 2017 / Blažek Ladislav ; Cenek Martin ; Částek Ondřej ; Dugas Jaroslav ; Gatarik Eva ; ISCOBEMM 2017 medzinárodná konferencia Keywords marketingová komunikácia - communication in marketing - marketing communication ľudské zdroje - human resources kompetencie - competences - competencies rozvoj slovenské podniky - Slovak companies Language English Country Czech Republic systematics 33 Annotation Marketing, just like other enterprise processes, evolve over time. We have witnessed the establishment of new marketing tools and approaches in all aspects of the marketing mix in recent years, including marketing communication. The article examines the need for the employees’ competencies development in case the enterprise decides to implement new forms of marketing communication. The employees’ competencies development is the subject of research, while selected Slovak enterprises are the object of research. The research is based on a questionnaire survey divided into two sections. The first one identifies enterprises that use some of the new forms of marketing communication. Only those enterprises then answer the questions about the needs for employees’ competencies development. The main contribution of this paper is to highlight the need for human resources development in the implementation of new marketing approaches and identification of specific areas where human resources need to keep up with modern trends URL Link na zdrojový dokument Public work category AFC No. of Archival Copy 42069 Repercussion category POLIAČIKOVÁ, Eva - MUSOVÁ, Zdenka. Databázy ako východisko úspešného riadenia vzťahov so zákazníkmi. In Vplyv inovatívnych marketingových koncepcií na správanie vybraných trhových subjektov na Slovensku : zborník vedeckých prác z projektu VEGA 1/0802/16 [CD-ROM]. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela v Banskej Bystrici - Belianum, 2017. ISBN 978-80-557-1346-5, s. 148-157.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title Assessment of the small business act's implementation in small and medium enterprises in Slovakia Author info Ľubica Lesáková Author Lesáková Ľubica 1949- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document ISCOBEMM 2017 : proceedings of the international scientific conference of business economics, management and marketing, Zaječí, 25.-26.05.2017. online, pp. 149-159. - Brno : Masaryk University, 2017 / Blažek Ladislav ; Cenek Martin ; Částek Ondřej ; Dugas Jaroslav ; Gatarik Eva ; ISCOBEMM 2017 medzinárodná konferencia Keywords základné zásady - základné princípy - basic principles small business act malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises Headings Geogr. Slovensko Language English Country Czech Republic Annotation The aim of the paper is to assess the state in implementing the SBA´s initiative in small and medium enterprises in Slovekia, to identify the policy areas (principles) in which main strengths and weaknesses in implementing SBA´s initiaive is evident and to list specific factors which affected the state in concrete principles. Cieľom príspevku je zhodnotiť súčasný stav v implementácii SBA v podmienkach malých a stredných podnikov v SR, identifikovať tie oblasti, v ktorých boli dosiahnuté pozitívne výsledky ako aj oblasti, v ktorých boli dosiahnuté negatívne výsledky implementácie SBA a zhodnotiť faktory, ktoré dosiahnuté výsledky ovplyvnili Public work category AFC No. of Archival Copy 40474 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ