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Title Importance and Position of Marketing in Business in Slovakia Author info Janka Táborecká Petrovičová Author Táborecká Petrovičová Janka 1979- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Transactions of the Universities of Košice : a special issue devoted to the conference innovations of business activities, VI.. Roč. 1, č. 1 (2011), s. 55-63. - Košice : Technical University, 2011 Note Bibl.: s. 63 Keywords marketing marketing organization marketing department Language English Country Slovak Republic systematics 334 Public work category ADF No. of Archival Copy 20719 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title The innovation activities in the small and middle-sized enterprises in the region of Banska Bystrica Author info Silvia Fraňová, Miroslava Vinczeová Author Fraňová Mojžitová Silvia 1975- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Vinczeová Miroslava 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Transactions of the Universities of Košice : a special issue devoted to the conference innovations of business activities, VI.. Roč. 1, č. 1 (2011), s. 64-71. - Košice : Technical University, 2011 Note Bibl.: s. 71 Keywords innovation activities small and middle-sized enterprises Headings Geogr. Banská Bystrica (Slovensko) Language English Country Slovak Republic systematics 334 Public work category ADF No. of Archival Copy 18911 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Improvement of marketing management in companies on organic food market Author info Lucia Bartková Author Bartková Lucia 1983- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Transactions of the Universities of Košice : a special issue devoted to the conference innovations of business activities, VI.. Roč. 1, č. 1 (2011), s. 72-77. - Košice : Technical University, 2011 Keywords biopotraviny - biofood organic food zákaznícke správanie spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour marketingový manažment - marketing management Language English Country Slovak Republic systematics 005 Public work category ADF No. of Archival Copy 21417 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised