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Title Attitudes to functional marks Author info Jaroslav Ďaďo, Nina Slezáková Author Ďaďo Jaroslav 1954- (80%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Slezáková Nina (20%)
Source document Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 65-73. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference Keywords functional marks marks package purchasing behaviour marketing Language English Country Slovak Republic systematics 334 Public work category AFD No. of Archival Copy 39474 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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