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Title The emotional attachment built through the attitudes and managerial approach to place marketing and branding: "A Golden City" of Kremnica, Slovakia Author info Marica Mazurek Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
Source document Marketing places and spaces: shifting tourism flows : 5th advances in tourism marketing conference, Vilamoura, Portugal, 2nd to 4th October 2013. S. [1-11]. - Vilamoura : University of Algarve, 2013 Keywords destination branding marketing cestovného ruchu - tourism marketing riadenie značky - brand management co-branding and partnerships Headings Geogr. Kremnica Language English Country Portugal systematics 338 Public work category AFC No. of Archival Copy 27780 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Methodological approaches to branding with a focus on tourism as a process of change and innovation Author info Marica Mazureková Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
Source document Interdisciplinary Studies Journal. Vol. 3, no. 3 (2013), pp. 20-35. - Haaga-Helia : Laurea University of Applied Sciences, 2013 Keywords inovácie - innovations cestovný ruch - turizmus - tourism destination branding Language English Country Finland systematics 338.48 Public work category ADE No. of Archival Copy 29400 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Tourism destination branding: A Case of Niagara Region in Canada Par.title Tvorba značky cieľových miest: prípadová štúdia regiónu Niagara v Kanade Author info Marica Mazureková Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
Source document Folia Turistica 2 : zborník vedeckých prác. S. 208-216. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2012 / Gúčik Marian 1945- ; Gúčik Marian 1945- ; Kučerová Jana 1955-2022 ; Malachovský Andrej 1974- ; Maráková Vanda 1976- ; Orieška Ján 1948- ; Pompurová Kristína 1983- Keywords tvorba značky regiónu cestovného ruchu cestovný ruch - turizmus - tourism konkurencieschopnosť - competitiveness destination branding Headings Geogr. Niagara región - (Kanada) Language English Country Slovak Republic systematics 338 Public work category AED No. of Archival Copy 24379 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Destination Branding: Brand Equity, Brand Identity, Brand Extensions and Co-branding Author info Metin Kozak, Marica Mazurek Author Kozak Metin (50%)
Co-authors Mazureková Marica 1959- (50%) UMBEF14 - Inštitút ekonomických vied
Source document Folia Turistica. Vol. 25(1) (2011), p. 93-112. - Kraków : Akademia Wychowania Fizycznego Im. Bronisława Czecha w Krakowie, 2011 Keywords destination branding brand equities brand identity brand extensions co-branding and partnerships Language English Country Poland systematics 33 Public work category ADE No. of Archival Copy 22813 Repercussion category RIZWAN, Syed Ahmad. Folia Turistica Vol. 25 (1), 2011 Special Edition "The Master Classes". In Tourism recreation research. ISSN 0250-8281, 2013, vol. 38 (1), pp. 122-123.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised