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Title Vliv globalizace na marketing destinace cestovního ruchu Author info Alžbeta Kiráľová, Ivo Straka Author Kiraľová Alžbeta
Co-authors Straka Ivo
Issue data Praha : Ekopress , 2013. - 227 s. : fotogr., 24 cm Issue 1. vyd. ISBN 978-80-86929-99-6 Note Bibliografia s. 199-220. Register Keywords cestovný ruch - turizmus - tourism marketing destinácie cestovného ruchu tourist destinations Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 338.48 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 346174 Univerzita Mateja Bela Department of tourism In-Library Use Only 370781 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Destination brands Subtitle managing place reputation Author info edited by Nigel Morgan ... [et al.] Author Morgan Nigel
Issue data Oxford : Elsevier Butterworth-Heinemann , 2011. - xvii; 370 s. : fotogr., il., tab. Issue 3rd ed. ISBN 978-0-08-096930-5 Note Bibliografické odkazy. Register Keywords destinácie cestovného ruchu destinačný manažment - manažment cieľových miest - destination management marketing destinácií - destination marketing tourist destinations Language English Country Great Britian systematics 338.48 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 339299 Univerzita Mateja Bela Department of tourism In-Library Use Only 341556 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Best practices in destination management Author info editor: Nicole Marsh Another authors Marsh Nicole (Author)
Issue data Dayton : Association of Destination Management Executives , 2011. - x; 382 s. : fotogr., il. + 28 cm Issue [1st ed.] ISBN 978-0-615-43018-8 Note Bibliografické odkazy. Register Keywords destinačný manažment - manažment cieľových miest - destination management destinácie cestovného ruchu manažment rizík - rizikový manažment - risk management tourist destinations Language English Country United States of America systematics 338.48 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 339302 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Marketing innovations for sustainable destinations Author info editors: Alan Fyall ... [et al.] Another authors Fyall Alan (Editor)
Issue data Oxford : Goodfellow publishers , 2009. - xi; 334 s. : gr., tab. Issue [1st ed.] ISBN 978-1-906884-05-5 Note Bibliografické odkazy Keywords marketing cestovný ruch - turizmus - tourism destinácie cestovného ruchu tourist destinations Language English Country Great Britian systematics 338.48 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 341577 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
