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Title Global Marketing Author info Warren J. Keegan, Mark C. Green Author Keegan Warren J.
Co-authors Green Mark C.
Issue data Harlow : Pearson Education Limited , 2013. - 592 s. : il., 28 cm Issue 7th ed. Edition Global edition ISBN 978-0-273-76671-1, 0-273-76671-6, Note Register Keywords globálny marketing konkurenčné výhody - konkurenčná výhoda - competitive advantages global marketing competitive advantages Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 4, at library only 2 Call number Location Sublocation Umiestnenie Info 334315 Univerzita Mateja Bela Economic reading room In-Library Use Only 336719 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 336720 Univerzita Mateja Bela Department of absent lending 336721 Univerzita Mateja Bela Department of absent lending 336722 Univerzita Mateja Bela Department of absent lending 336723 Univerzita Mateja Bela Department of absent lending Title Global marketing Author info Kate Gillespie, H. David Hennessey Author Gillespie Kate
Co-authors Hennessey H. David
Issue data Australia : South-Western , 2011. - 582 s. : il., tab., 26 cm Issue 3rd ed. ISBN 978-0-538-47339-2 Note International edition. - Bibliogr. odkazy. Reg. Keywords globálny marketing globálna ekonomika - global economics global marketing Language English Country Australia systematics 339.138 005.44 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 326559 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only