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Title Marketingový výskum Author info Janka Táborecká-Petrovičová Author Táborecká Petrovičová Janka 1979-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2020. - 119 s. : il., tab., 21 cm Edition Ekonomická fakulta ISBN 978-80-557-1814-9 Note Bibliografia Keywords marketingový výskum - výskum trhu - marketing research - market research marketingový informačný systém - marketing information system kvalitatívny výskum - qualitative research kvantitatívny výskum - quantitative research Form. Descr. vysokoškolské skriptá - college textbooks Language Slovak Country Slovak Republic systematics 658.8:005.52 658.8:007+004 303.022 303.023 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 27, currently available 25, at library only 2 Call number Location Sublocation Umiestnenie Info 380431 Univerzita Mateja Bela Economic reading room In-Library Use Only 380432 Univerzita Mateja Bela Department of absent lending 380433 Univerzita Mateja Bela Department of absent lending 380434 Univerzita Mateja Bela Department of absent lending 380435 Univerzita Mateja Bela Department of absent lending 380436 Univerzita Mateja Bela Department of absent lending 380437 Univerzita Mateja Bela Department of absent lending 380438 Univerzita Mateja Bela Department of absent lending 380439 Univerzita Mateja Bela Department of absent lending 380440 Univerzita Mateja Bela Department of absent lending 383632 Univerzita Mateja Bela Universal reading room In-Library Use Only 383633 Univerzita Mateja Bela Department of absent lending 383634 Univerzita Mateja Bela Department of absent lending 383635 Univerzita Mateja Bela Department of absent lending 383636 Univerzita Mateja Bela Department of absent lending 383637 Univerzita Mateja Bela Department of absent lending 383638 Univerzita Mateja Bela Department of absent lending 383639 Univerzita Mateja Bela Department of absent lending 383640 Univerzita Mateja Bela Department of absent lending 383641 Univerzita Mateja Bela Department of absent lending 383642 Univerzita Mateja Bela Department of absent lending 383643 Univerzita Mateja Bela Department of absent lending 383644 Univerzita Mateja Bela Department of absent lending 383645 Univerzita Mateja Bela Department of absent lending 383646 Univerzita Mateja Bela Department of absent lending 383647 Univerzita Mateja Bela Department of absent lending 383648 Univerzita Mateja Bela Department of absent lending Title Etnocentricky zamerané marketingové stratégie Author info Jaroslav Ďaďo ... [et al.] Author Ďaďo Jaroslav 1954-
Co-authors Táborecká Petrovičová Janka 1979-
Nagyová Ľudmila
Zajková Daniela 1986-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 245 s. : fotogr., gr., obr., tab., 21 cm Issue 1. vyd. Edition Studia oeconomica , 56 ISBN 978-80-557-1203-1 Note Bibliografia s. 162-172 Keywords marketingové stratégie - marketing strategy spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour spotrebiteľský etnocentrizmus consumer ethnocentrism Language Slovak Country Slovak Republic systematics 658.8:005.21 316.647.5 366.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 18, currently available 14, at library only 1 Call number Location Sublocation Umiestnenie Info 362520 Univerzita Mateja Bela Economic reading room In-Library Use Only 362521 Univerzita Mateja Bela Department of absent lending vypož. (until 03.06.2024) 362522 Univerzita Mateja Bela Department of absent lending vypož. (until 11.06.2024) 362523 Univerzita Mateja Bela Department of absent lending vypož. (until 14.06.2024) 362524 Univerzita Mateja Bela Department of absent lending 362525 Univerzita Mateja Bela Department of absent lending 362526 Univerzita Mateja Bela Department of absent lending 362527 Univerzita Mateja Bela Department of absent lending 362528 Univerzita Mateja Bela Department of absent lending 362529 Univerzita Mateja Bela Department of absent lending 362530 Univerzita Mateja Bela Department of absent lending 362531 Univerzita Mateja Bela Department of absent lending 362532 Univerzita Mateja Bela Department of absent lending 362533 Univerzita Mateja Bela Department of absent lending 362534 Univerzita Mateja Bela Department of absent lending 362535 Univerzita Mateja Bela Department of absent lending 362536 Univerzita Mateja Bela Department of absent lending 362537 Univerzita Mateja Bela Department of absent lending Title Marketing strategies Author info Jaroslav Ďaďo, Janka Táborecká - Petrovičová Author Ďaďo Jaroslav 1954-
Co-authors Táborecká Petrovičová Janka 1979-
Issue data Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta , 2013. - 225 s. : ilustr., 21 cm Issue 1st ed. ISBN 978-80-557-0555-2 Note Bibliografia s. 216-224 Keywords marketing marketingové stratégie - marketing strategy marketingové plány marketingové plánovanie - marketing planning Language English Country Slovak Republic systematics 339.138 005.51 URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 30, currently available 24, at library only 6 Call number Location Sublocation Umiestnenie Info 341489 Univerzita Mateja Bela Universal reading room In-Library Use Only 341490 Univerzita Mateja Bela Economic reading room In-Library Use Only 341491 Univerzita Mateja Bela Department of absent lending 341492 Univerzita Mateja Bela Department of absent lending 341493 Univerzita Mateja Bela Department of absent lending 341494 Univerzita Mateja Bela Department of absent lending 341495 Univerzita Mateja Bela Department of absent lending 341496 Univerzita Mateja Bela Department of absent lending 341497 Univerzita Mateja Bela Department of absent lending 341498 Univerzita Mateja Bela Department of absent lending 341499 Univerzita Mateja Bela Department of absent lending 341500 Univerzita Mateja Bela Department of absent lending 341501 Univerzita Mateja Bela Department of absent lending 341502 Univerzita Mateja Bela Department of absent lending 341503 Univerzita Mateja Bela Department of absent lending 341504 Univerzita Mateja Bela Department of absent lending 341505 Univerzita Mateja Bela Department of absent lending 341506 Univerzita Mateja Bela Department of absent lending 341507 Univerzita Mateja Bela Department of absent lending 341508 Univerzita Mateja Bela Department of absent lending 341509 Univerzita Mateja Bela Department of absent lending 341510 Univerzita Mateja Bela Department of absent lending 341511 Univerzita Mateja Bela Department of absent lending 341512 Univerzita Mateja Bela Department of absent lending 341513 Univerzita Mateja Bela Department of absent lending 341514 Univerzita Mateja Bela Department of absent lending 341515 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only 341516 Univerzita Mateja Bela Economic reading room In-Library Use Only 341517 Univerzita Mateja Bela Economic reading room In-Library Use Only 341518 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Modely spotrebiteľského správania sociálnych tried pri tvorbe marketingovej stratégie Author info Janka Táborecká-Petrovičová Author Táborecká Petrovičová Janka 1979-
Issue data Bratislava : IURA Edition, člen skupiny Wolters Kluwer , 2011. - 107 s. : il., tab., 24 cm Issue 1. vyd. Edition Ekonómia , 385 ISBN 978-80-8078-398-3 Note Bibliografia s. [98]-107 Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour sociálne správanie - social behavior strategický marketing - strategic marketing Language Slovak Country Slovak Republic systematics 366.5 316.62 658.8:005.21 Annotation Res. angl. Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 38, currently available 37, at library only 1 Call number Location Sublocation Umiestnenie Info 325061 Univerzita Mateja Bela Economic reading room In-Library Use Only 325062 Univerzita Mateja Bela Department of absent lending 325063 Univerzita Mateja Bela Department of absent lending 325064 Univerzita Mateja Bela Department of absent lending 325065 Univerzita Mateja Bela Department of absent lending 325066 Univerzita Mateja Bela Department of absent lending 325067 Univerzita Mateja Bela Department of absent lending 325068 Univerzita Mateja Bela Department of absent lending 325069 Univerzita Mateja Bela Department of absent lending 325070 Univerzita Mateja Bela Department of absent lending 325071 Univerzita Mateja Bela Department of absent lending 325072 Univerzita Mateja Bela Department of absent lending 325073 Univerzita Mateja Bela Department of absent lending 325074 Univerzita Mateja Bela Department of absent lending 325075 Univerzita Mateja Bela Department of absent lending 325076 Univerzita Mateja Bela Department of absent lending 325077 Univerzita Mateja Bela Department of absent lending 325078 Univerzita Mateja Bela Department of absent lending 325079 Univerzita Mateja Bela Department of absent lending 325080 Univerzita Mateja Bela Department of absent lending 325081 Univerzita Mateja Bela Department of absent lending 325082 Univerzita Mateja Bela Department of absent lending 325083 Univerzita Mateja Bela Department of absent lending 325084 Univerzita Mateja Bela Department of absent lending 325085 Univerzita Mateja Bela Department of absent lending 325086 Univerzita Mateja Bela Department of absent lending 325087 Univerzita Mateja Bela Department of absent lending 325088 Univerzita Mateja Bela Department of absent lending 325089 Univerzita Mateja Bela Department of absent lending 325090 Univerzita Mateja Bela Department of absent lending 325091 Univerzita Mateja Bela Department of absent lending 325092 Univerzita Mateja Bela Department of absent lending 325093 Univerzita Mateja Bela Department of absent lending 325094 Univerzita Mateja Bela Department of absent lending 325095 Univerzita Mateja Bela Department of absent lending 325096 Univerzita Mateja Bela Department of absent lending 325097 Univerzita Mateja Bela Department of absent lending 325098 Univerzita Mateja Bela Department of absent lending Title Problems of Marketing Management in Globalisation Subtitle proceedings of the Papers from the 6th International Scientific Symposium 17.-19. 9. 2008 Author info vedec. red. Jaroslav Ďaďo, Janka Petrovičová; rec. Hana Lošťáková, Anna Vaňová Another authors Ďaďo Jaroslav 1954- (Editor)
Táborecká Petrovičová Janka 1979- (Editor)
Lošťáková Hana (Recenzent)
Vaňová Anna 1965- (Recenzent)
Issue data Banská Bystrica : Univerzita Mateja Bela , 2008. - 346 s. : grafy, il. tab., 25 cm ISBN 978-80-89382-00-2 Keywords proces globalizácie problémy marketingového manažmentu process of globalization marketing management issues Language English Country Slovak Republic systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 Call number Location Sublocation Umiestnenie Info 306505 Univerzita Mateja Bela Economic reading room In-Library Use Only 306506 Univerzita Mateja Bela Department of absent lending 311412 Univerzita Mateja Bela Universal reading room In-Library Use Only Title Marketing služieb Author info Jaroslav Ďaďo, Janka Petrovičová, Miroslava Kostková Author Ďaďo Jaroslav 1954-
Co-authors Táborecká Petrovičová Janka 1979-
Kostková Miroslava
Issue data Bratislava : EPOS , 2006. - 295 s. : obr., tab., 21 cm Issue 1. vyd. ISBN 80-8057-662-9 Note Vydané v spolupráci s Ekonomickou fakultou Univerzity Mateja Bela v Banskej Bystrici. - Bibliografia s. [297-302] Keywords marketing služieb - marketing of services - service marketing spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour vysokoškolské učebnice - učebnice vysokých škôl textbooks (higher) Language Slovak Country Slovak Republic systematics 339.138 658.64 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 16, currently available 12, at library only 4 Call number Location Sublocation Umiestnenie Info 258208 Univerzita Mateja Bela Economic reading room In-Library Use Only 258209 Univerzita Mateja Bela Department of absent lending 258210 Univerzita Mateja Bela Department of absent lending 258211 Univerzita Mateja Bela Department of absent lending 258212 Univerzita Mateja Bela Department of absent lending 310133 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 316827 Univerzita Mateja Bela Department of tourism In-Library Use Only 317918 Univerzita Mateja Bela Department of absent lending 317919 Univerzita Mateja Bela Department of absent lending 317920 Univerzita Mateja Bela Department of absent lending 317921 Univerzita Mateja Bela Department of absent lending 317922 Univerzita Mateja Bela Department of absent lending 317923 Univerzita Mateja Bela Department of absent lending 317924 Univerzita Mateja Bela Department of absent lending 317925 Univerzita Mateja Bela Department of absent lending 320420 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only