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Title Environmental responsible purchasing in Slovakia Author info Zdenka Musová, Hussam Musa, Lenka Ludhová Author Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musa Hussam 1968- (33%) UMBEF04 - Katedra financií a účtovníctva
Ludhová Lenka (33%)
Source document Economics, management, finance (EMF 2018) : new trends and challenges for academics and entrepreneurs : proceedings of abstracts : international scientific conference, 10-11 October, 2018. S. 54. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2018 ; Economics, management, finance (EMF 2018) - new trends and challenges for academics and entrepreneurs medzinárodná vedecká konferencia Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour nákup - purchasing environmentálne zodpovední spotrebitelia - environmentally responsible consumers environment-friendly products bioproducts organic food Headings Geogr. Slovensko Language English Country Czech Republic systematics 33 Public work category AFH No. of Archival Copy 43689 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title Eco-labels and consumers Author info Martina Minárová, Zdenka Musová, Dana Benčiková Author Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Benčiková Dana 1971- (33%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Source document Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 198-207. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference Keywords bioprodukty - bioproducts environmental labels environmental assessment products labeling environmental products organic food spotrebitelia - consumers Language English Country Slovak Republic systematics 33 Annotation Rising concern with our planet's future mobilizes all market participants to actively approach its protection as well as the removal of the existing damage. Marketing managers, who assess all their decisions with respect to the environmental impact, are no exception. In their opinion, the critical marketing tool is a product which on one hand causes pollution, but on the other it can reduce the negative impact on the environment thanks to its attributes. Eco-labeling is also a part of the process of making decisions about products. It is a tool of product differentiation and guarantees that the product influences the environment less than other products with comparable quality attributes throughout its whole life cycle. In this paper, we present the selected outcomes of the research (with the emphasis on eco-labeling), which focused on the examination of consumers' environmental behavior in Slovakia and their reactions to environmental initiatives of companies. In the second part, we concentrate on consumers' perception of bio products and organic food. Our findings are based on the fact that the familiarity with these labels was the highest in terms of eco-labeling. Although the demand for the agricultural bio quality products in Slovakia rises, this growth is much slower compared to the developed countries. The awareness of bio products and organic food is insufficient and only a small percentage of consumers buy them regularly for various reasons. Public work category AFD No. of Archival Copy 41535 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Možnosti využívania marketingovej komunikácie pri predaji biopotravín na Slovensku Par.title The possibility of using marketing communications to sale of organic food in Slovakia Author info Zdenka Musová Author Musová Zdenka 1971- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Tudományos és kulturális folyóirat : vedecký a kultúrny časopis. Roč. 20, č. 21 (2016), s. 114-120. - Békéscsaba : Szent István Egyetem Gazdasági, Agrár-és Egészségtudományi Kar, 2016 Keywords organic food organic farming marketingová komunikácia - communication in marketing - marketing communication business sector malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises Language English Country Hungary systematics 332 Public work category ADE No. of Archival Copy 35960 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Využitie európskej podpory predaja biopotravín v súkromných podnikoch Author info Lucia Bartková Author Bartková Lucia 1983- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Marketing trends in theory and practice : scientific papers. S. 6-8. - Žilina : EDIS - vydavateľstvo Žilinskej univerzity, 2013 / Hittmár Štefan ; Hittmár Štefan ; Strišš Jozef Corporation keywords Európska únia - European Union
Keywords biopotraviny - biofood ekologický marketing - organic marketing green marketing organic food Language Slovak Country Slovak Republic systematics 339.138 Public work category AED No. of Archival Copy 27491 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Improvement of marketing management in companies on organic food market Author info Lucia Bartková Author Bartková Lucia 1983- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Transactions of the Universities of Košice : a special issue devoted to the conference innovations of business activities, VI.. Roč. 1, č. 1 (2011), s. 72-77. - Košice : Technical University, 2011 Keywords biopotraviny - biofood organic food zákaznícke správanie spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour marketingový manažment - marketing management Language English Country Slovak Republic systematics 005 Public work category ADF No. of Archival Copy 21417 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Globalisation influence on consumer behaviour of Slovak organic food consumers Author info Lucia Barlogová, Jaroslav Ďaďo Author Bartková Lucia 1983- (50%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Ukraine-Slovakia : factors, problems and features of world economy globalization : international scientific practical conference, Tom l. S. 10-11. - Doneck : Doneckij nacionaľnij universitet ekonomiki i torgivli, 2010 Keywords globalizácia - globalization organic food jedlo - pokrm - strava - potrava - food konzumné správanie Language English Country Ukraine systematics 233-442 Public work category BFB No. of Archival Copy 17639 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Propagácia biopotravín na Slovensku Par.title Promotion of organic food in Slovakia Author info Lucia Barlogová Author Bartková Lucia 1983- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Nové trendy v marketingovej komunikácii. S. 15-24. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2009 / Kretter Anton ; Magál Slavomír Keywords spotrebné správanie spotrebiteľské trendy biopotraviny - biofood propagácia spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour consumer trends organic food Language Slovak Country Slovak Republic systematics 33 Public work category AFD No. of Archival Copy 11576 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Systém ekologického poľnohospodárstva a trh s biopotravinami na Slovensku Author info Lucia Barlogová Author Bartková Lucia 1983- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Scientia Iuventa 2009 : proceedings of abstracts from international scientific conference of PhD. students. S. 5-6. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2009 / Elexová Gabriela 1983- ; Mišániová Marta 1984- ; Kostiviarová Silvia Keywords ekologické poľnohospodárstvo - ecological agriculture biopotraviny - biofood analýza PESTE - PESTE analysis analýza SWOT - SWOT analysis organic agriculture organic food Language Slovak Country Slovak Republic systematics 331 Public work category BFB No. of Archival Copy 14669 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Propagácia biopotravín na Slovensku - súčasnosť a budúcnosť Author info Lucia Barlogová Author Bartková Lucia 1983- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Aktuálne marketingové trendy v teórii a praxi : vedecký monografický zborník. S. 70-73. - Žilina : Žilinská univerzita, 2008 / Cisko Štefan ; Rukovanský Imrich ; Kampf Rudolf Keywords biopotraviny - biofood analýza SWOT - SWOT analysis propagácia priamy marketing - direct marketing organic food propagation direct marketing Language Slovak Country Slovak Republic systematics 613.26 Public work category AED No. of Archival Copy 11577 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised