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Title Hudba a my Subtitle nákupní chování na trzích kulturních produktů 2015 Author info Radim Bačuvčík Author Bačuvčík Radim
Issue data Zlín : Radim Bačuvčík - VeRBuM , 2016. - 308 s. : tab., 21 cm Issue 1. vyd. ISBN 978-80-87500-84-2 Note Bibliografia s. 283-285. Register Keywords hudba - music marketing kultúry spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour 2015 marketing of culture Language Czech Country Czech Republic systematics 316.7:658.8 78 366.1 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368240 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Kreativita a efektivita v marketingové komunikaci Author info Radim Bačuvčík a kol. Author Bačuvčík Radim
Issue data Zlín : Radim Bačuvčík - VeRBuM , 2016. - 127 s. : il., tab., 21 cm Issue 1. vyd. Edition Protipóly marketingové komunikace ISBN 978-80-87500-83-5 Note Text čiastočne slovensky. - Nad názvom na obálke uvedené Univerzita Tomáše Bati, Fakulta multimediálních komunikací. - Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion kreativita - tvorivosť - creative ability - creativity Language Czech, Slovak Country Czech Republic systematics 659.1 658.8:316.77 159.954 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368249 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only Title Sociální marketing Author info Radim Bačuvčík, Lenka Harantová Author Bačuvčík Radim
Co-authors Harantová Lenka
Issue data Zlín : VeRBuM , 2016. - 254 s. : obr., 23 cm Issue 1. vyd. ISBN 978-80-87500-80-4 Note Bibliografia s. 231-247. Register Keywords sociálny marketing - social marketing reklama reklama a propagácia - advertising and promotion Language Czech Country Czech Republic systematics 659 659.1 659.1:364 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 359272 Univerzita Mateja Bela Economic reading room In-Library Use Only 368296 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Teorie a praxe v marketingové komunikace Author info Radim Bačuvčík a kol. Author Bačuvčík Radim
Issue data Zlín : Radim Bačuvčík - VeRBuM , 2015. - 190 s. : il., tab., 21 cm Issue 1. vyd. Edition Protipóly marketingové komunikace ISBN 978-80-87500-68-2 Note Text čiastočne slovensky. - Na obálke nad názvom: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací. - Bibliografia Keywords reklama a propagácia - advertising and promotion marketingová komunikácia - communication in marketing - marketing communication marketing Form. Descr. kolektívne monografie - collective monographies Language Czech, Slovak Country Czech Republic systematics 659.1 658.8:316.77 658.8 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 387098 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Hudba v reklamě Subtitle a dalších oblastech marketingové komunikace Author info Radim Bačuvčík Author Bačuvčík Radim
Issue data Zlín : VeRBuM , 2014. - 220 s., 24 cm Issue 1. vyd. ISBN 978-80-87500-51-4 Note Bibliografia s. 211-220 Keywords hudba v reklame marketingová komunikácia - communication in marketing - marketing communication reklama reklama a propagácia - advertising and promotion music in advertising Language Czech Country Czech Republic systematics 659.1:78 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 347259 Univerzita Mateja Bela Department of absent lending Title Marketing kultury Subtitle divadlo, koncerty, publikum, veřejnost Author info Radim Bačuvčík Author Bačuvčík Radim
Issue data Zlín : VeRBuM , 2012. - 198 s., 23 cm Issue 1. vyd. ISBN 978-80-87500-17-0 Note Bibliografia s. 193-198 Keywords marketing kultúry marketing fundraising publikum marketing of culture audience Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 316.7:658.8 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 347260 Univerzita Mateja Bela Department of absent lending 371223 Univerzita Mateja Bela Department of Roman studies In-Library Use Only 390142 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 
Title Marketing kultúry Subtitle vybrané problémy Author info Mária Tajtáková a kolektív Author Tajtáková Mária
Co-authors Litomerický Juraj
Bačuvčík Radim
Issue data Bratislava : Vydavateľstvo EKONÓM , 2006. - 185 s. : sch., tab., 29 cm Issue 1. vyd. ISBN 80-225-2176-0 Note Bibliografia s. 174-185. Keywords marketing kultúra - culture vysokoškolské skriptá Language Slovak Country Slovak Republic systematics 339.138 316.7 (075.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 287274 Univerzita Mateja Bela Department of economics In-Library Use Only
