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Title Žltá kniha budovania značky Subtitle [dvanásť fenomenálnych princípov pre efektívne budovanie osobnej, firemnej alebo produktovej značky v dobe chaosu a nepozornosti] Author info Michal Pastier Author Pastier Michal
Issue data [Nitra] : Barecz & Conrad Media , 2023. - 604 s. : il., tab., 24 cm ISBN 978-80-8258-011-5 Note Bibliografia Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks budovanie značky - brand building - brandbuilding tvorba značky - brand creation riadenie značky - brand management branding privátne značky - private labels osobný imidž - osobný image - personal image Form. Descr. monografie - monographies Language Slovak Country Slovak Republic systematics 658.626 005:658.626 658.626:339.37 159.923.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0 
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Call number Location Sublocation Umiestnenie Info 390372 Univerzita Mateja Bela Department of absent lending Voľný výber - Biznis vypož. (until 02.09.2024) 
Title How to build your brand Subtitle implementing a proven and effective process Author info Laurence Lubin Author Lubin Laurence
Issue data New York : Routledge , 2022. - xv, 196 s., 26 cm Issue 1st ed. ISBN 978-1-032-12146 Note Register Keywords branding obchodné značky - brand names products - brand names - commercial brands - trademarks dizajn - design Form. Descr. monografie - monographies Language English Country United States of America systematics 658.626 7.05 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 386007 Univerzita Mateja Bela Economic reading room In-Library Use Only 
Title Ne nestačí Subtitle jak se bránit Trumpově šokové politice a vydobýt si svět, jaký potřebujeme Author info Naomi Kleinová; [z anglického originálu ... přeložila Jana Odehnalová] Author Klein Naomi
Another authors Odehnalová Jana (Translator)
Issue data Praha : Argo , 2019. - 294 s., 21 cm Issue 1. vyd. Edition Crossover , Druhý titul ISBN 978-80-257-2678-5 Additional Variant Titles Jak se bránit Trumpově šokové politice a vydobýt si svět, jaký potřebujeme Person keywords Trump Donald 45. prezident USA, americký obchodný magnát 1946 - Keywords ekonómia a politika - politika a ekonomika - economics and politics obchodné značky - brand names products - brand names - commercial brands - trademarks obchodné spoločnosti - business companies - trading companies klimatické zmeny - climate changes - climatic changes Form. Descr. populárno-náučné publikácie - popular works Language Czech Country Czech Republic systematics 321 33:32 347.72 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 369853 Univerzita Mateja Bela Department of Slovak literature nad literary science In-Library Use Only 379509 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Ochrana obchodního jména a její projevy ve známkoprávní reformě EU Author info Helena Pullmannová Author Pullmannová Helena
Issue data Praha : Leges , 2019. - 127 s. : tab., 21 cm Issue 1. vyd. Edition Teoretik ISBN 978-80-7502-308-7 Note Bibliografia s. 113-127. Bibliografické odkazy Corporation keywords Európska únia - European Union
Keywords obchodné meno ochranné známky - trademarks európske právo - European law business names obchodné značky - brand names products - brand names - commercial brands - trademarks Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 347.774 347.772 341.171(4) (4) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 372408 Univerzita Mateja Bela Economic reading room In-Library Use Only 372409 Univerzita Mateja Bela Reading room of law In-Library Use Only Title Tajné dějiny značek Author info Matt MacNabb; přeložil David Sajvera Author MacNabb Matt
Another authors Sajvera David (Translator)
Issue data Praha : XYZ , 2019. - 253 s. : faks., il., port., 21 cm Issue 1. vyd. ISBN 978-80-7597-484-6 Note Bibliografia s. 239-[254] Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks dejiny - história - history firmy - firms Form. Descr. populárno-náučné publikácie - popular works Language Czech Country Czech Republic systematics 658.626 334.72 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 374094 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Dejiny značiek Subtitle príbehy svetoznámych značiek, ktoré zmenili svet Author info Jaroslav Antošík, Richard Cedzo, Ján Karašinský Author Antošík Jaroslav
Co-authors Cedzo Richard
Karašinský Ján
Issue data [Bratislava] : Aleph , 2019. - 343 s. : fotogr., 21 cm Issue 1. vyd. ISBN 978-80-89491-18-6 Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks dejiny - história - history firmy - firms Form. Descr. populárno-náučné publikácie - popular works Language Slovak Country Slovak Republic systematics 658.626 658.626(091) 334.72 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 374128 Univerzita Mateja Bela Economic reading room In-Library Use Only 374129 Univerzita Mateja Bela Department of absent lending Title Experiential marketing Subtitle a practical guide to interactive brand experiences Author info Shirra Smilansky Author Smilansky Shirra
Issue data New York : Kogan Page , 2018. - 304 s. : gr., il., tab., 24 cm Issue 2nd ed. ISBN 978-0-7494-8096-7 Note Bibliografické odkazy. Register Keywords skúsenostný marketing - experiential marketing obchodné značky - brand names products - brand names - commercial brands - trademarks marketingová komunikácia - communication in marketing - marketing communication Language English Country United States of America systematics 658-626 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368805 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Brand New Subtitle nová podoba značek Author info Wally Olins; [z angl. orig. ... přeložil Petr Havlíček] Author Olins Wally
Another authors Havlíček Petr (Translator)
Issue data Praha : Slovart , 2016. - 200 s. : fotogr., obr., 24 cm ISBN 978-80-7529-047-2 Note Bibliografia s. 194-196. Register Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks značkovanie marketing príručky branding handbooks Language Czech Country Czech Republic systematics 658.626 658.8 (035) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 354272 Univerzita Mateja Bela Department of absent lending Title Marketing management Author info Philip Kotler, Kevin Lane Keller; [překlad Tomáš Juppa, Martin Machek] Author Kotler Philip
Co-authors Keller Kevin Lane
Another authors Juppa Tomáš (Translator)
Machek Martin (Translator)
Issue data Praha : Grada Publishing , 2013. - 814 s. : il., port., tab., 29 cm Issue [4. vyd.] ISBN 978-80-247-4150-5 Note V knihe uvedené 14. vydanie sa týka originálu. - Bibliografické odkazy Keywords marketingový manažment - marketing management riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodné značky - brand names products - brand names - commercial brands - trademarks Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Czech Country Czech Republic systematics 339.138 658.8:005 005.346 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 0, at library only 5 
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Call number Location Sublocation Umiestnenie Info 339298 Univerzita Mateja Bela Department of tourism In-Library Use Only 345062 Univerzita Mateja Bela Universal reading room In-Library Use Only 345063 Univerzita Mateja Bela Economic reading room In-Library Use Only 345064 Univerzita Mateja Bela Department of absent lending vypož. (until 10.09.2024) 363481 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390211 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Consumer-brand relationship Subtitle theory and practice Author info edited by Susan Fournier ... [et al.] Another authors Fournier Susan (Editor)
Issue data Abingdon : Routledge Taylor & Francis Group , 2012. - xxvi; 424 s. : tab. Issue 1st ed. ISBN 978-0-415-78303-3 Note Bibliografické odkazy. Menný register. Register značiek. Vecný register Keywords vzťahy so zákazníkmi - customer relations obchodné značky - brand names products - brand names - commercial brands - trademarks obchodný manažment relations with consumers podnikový manažment - manažment podniku - industrial management Language English Country Great Britian systematics 339.138 005 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 341566 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
