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Title Strategie digitálního marketingu Subtitle komplexní přístup k budování strategie pro on-line marketing Author info Simon Kingsnorth; [překlad: Martin Bednarski] Author Kingsnorth Simon
Another authors Bednarski Martin 1976- (Translator)
Issue data Brno : Lingea , 2022. - 382 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-7508-714-0 Note Bibliografia. Bibliografické odkazy. Register Keywords internetový marketing - internet marketing strategický marketing - strategic marketing digitálne médiá - digital media riadenie vzťahov so zákazníkmi - customer relationship management - CRM Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:004.738.5 658.8:005.21 316.774:004.9 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 0, at library only 5 Call number Location Sublocation Umiestnenie Info 384717 Univerzita Mateja Bela Economic reading room In-Library Use Only 384841 Univerzita Mateja Bela Universal reading room In-Library Use Only 387095 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390152 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 390217 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Strategie sociálních médií Subtitle praktický průvodce tvorbou marketingové strategie pro sociální média [jak využít sociální média k oslovení, získání a udržení zákazníků] Author info Julie Atherton; [překlad: Martin Bednarski] Author Atherton Julie
Another authors Bednarski Martin 1976- (Translator)
Issue data Brno : Lingea , 2022. - 268 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-7508-715-7 Note Bibliografia. Bibliografické odkazy. Register Keywords marketing sociálne médiá - social media strategický manažment - strategic management riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodný úspech - commercial success - business success Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8 316.774:004.738 005.21 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 1, at library only 4 Call number Location Sublocation Umiestnenie Info 384748 Univerzita Mateja Bela Economic reading room In-Library Use Only 384881 Univerzita Mateja Bela Universal reading room In-Library Use Only 384882 Univerzita Mateja Bela Department of absent lending Voľný výber - Biznis 387096 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390151 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Better customer service Subtitle simple rules you can apply today Author info Edward C. Brewer and Terence L. Holmes Author Brewer Edward C.
Co-authors Holmes Terence L.
Issue data New York : Routledge , 2021. - xi, 84 s. : il., tab., 23 cm Issue 1st ed. ISBN 978-0-367-75733-5 Note Bibliografické odkazy. Register Keywords zákaznícke služby - služby zákazníkom - customer services vzťahy so zákazníkmi - customer relations riadenie vzťahov so zákazníkmi - customer relationship management - CRM Form. Descr. monografie - monographies Language English Country United States of America systematics 658.818 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 383294 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Customer relationship marketing Subtitle theoretical and managerial perspectives Author info Naresh K. Malhotra, James Agarwal Author Malhotra Naresh K.
Co-authors Agarwal James
Issue data Hackensack, NJ : World Scientific Publishing , 2021. - xxii, 348 s. : il., tab., 28 cm ISBN 978-1-944659-74-5 Note Bibliografické odkazy. Registre Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM vzťahový marketing - marketing vzťahov - relationship marketing Form. Descr. monografie - monographies Language English Country United States of America systematics 005.346 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 383301 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Marketingový plán na jednu stránku Subtitle nejrychlejší cesta k penězům Author info Allan Dib; [překlad Martin Šikýř] Author Dib Allan
Another authors Šikýř Martin (Translator)
Issue data Praha : Grada Publishing , 2020. - 214 s. : il., tab., 23 cm Issue 1. vyd. ISBN 978-80-271-2591-3 Keywords strategický manažment - strategic management riadenie vzťahov so zákazníkmi - customer relationship management - CRM úspech v podnikaní - success in business Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:005.21 005.346 658:17.024.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 377550 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Průvodce úspěšného obchodníka Author info Petr Neckař, David Kolář, David Janeček Author Neckař Petr
Co-authors Kolář David
Janeček David
Issue data Praha : Grada Publishing , 2019. - 307 s. : il., port., 23 cm Issue 1. vyd. ISBN 978-80-271-2218-9 Keywords manažment predaja - sales management psychológia predaja - psychology of selling obchodná komunikácia - communication in business - business communication riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodný úspech - commercial success - business success Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.811 658.8:005.32 316.776 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 377462 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Customer relationship management Subtitle concept, strategy, and tools Author info V. Kumar, Werner Reinartz Author Kumar V.
Co-authors Reinartz Werner
Issue data Berlin, Germany : Springer , 2018. - xxv, 411 s. : il., tab., 26 cm Issue 3rd ed. Edition Springer texts in business and economics , 2192-4333 ISBN 978-3-662-55380-0 Note Bibliografické odkazy. Register Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM podnikanie - business - entrepreneurship vodcovstvo - líderstvo - vedenie - riadiaca práca - leadership Form. Descr. kolektívne monografie - collective monographies Language English Country Germany systematics 005.346 658.114 316.46 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 Call number Location Sublocation Umiestnenie Info 376681 Univerzita Mateja Bela Department of tourism In-Library Use Only 383297 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Management zákaznických řešení Subtitle jak efektivně tvořit a spravovat individualizovaná řešení zákaznických potřeb Author info Vít Chlebovský Author Chlebovský Vít
Issue data Praha : Grada , 2017. - 124 s. : gr., il., sch., tab., 24 cm Issue 1. vyd. Edition Manažer ISBN 978-80-271-0559-5 Note Bibliografia s. 93-98. Register Keywords riadenie vzťahov so zákazníkmi - customer relationship management - CRM kvalitatívny výskum - qualitative research zákaznícke potreby - customer needs Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 005.346 303.022 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 0, at library only 4 Call number Location Sublocation Umiestnenie Info 368978 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 373794 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 380601 Univerzita Mateja Bela Economic reading room In-Library Use Only 380602 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Nové pravidlá predaja a zákazníckeho servisu Subtitle ako zlepšiť obchodné výsledky aktívnym predajom, zapojením zákazníka v reálnom čase, zberom a využívaním veľkých dát, vytváraním online obsahu či rozprávaním príbehov Author info David Meerman Scott; [z anglického originálu preložil Martin Polakovič] Author Scott David Meerman
Another authors Polakovič Martin (Translator)
Issue data Bratislava : Eastone Books , 2015. - 251 s., 24 cm ISBN 978-80-8109-270-1 Note Register Keywords predaj - selling marketing zákaznícke služby - služby zákazníkom - customer services riadenie vzťahov so zákazníkmi - customer relationship management - CRM Language Slovak Country Slovak Republic systematics 339.187 339.138 658.818 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 Call number Location Sublocation Umiestnenie Info 368179 Univerzita Mateja Bela Economic reading room In-Library Use Only 368180 Univerzita Mateja Bela Department of absent lending Title Behavioral marketing Subtitle delivering personalized experiences at scale Author info Dave Walters Author Walters Dave
Issue data Hoboken, New Jersey : John Wiley & Sons , 2015. - xxi, 229 s. : fotogr., il., tab., 24 cm ISBN 978-1-119-07657-5 Note Register Keywords internetový marketing - internet marketing riadenie vzťahov so zákazníkmi - customer relationship management - CRM behaviorizmus - behaviorism Form. Descr. monografie - monographies Language English Country United States of America systematics 658.8:004.738.5 005.346 316.275 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 374819 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only