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Title Marketing communications Subtitle a European perspective Author info Patrick De Pelsmacker ... [et al.] Author Pelsmacker Patrick de 1957-
Co-authors Geuens Maggie
Bergh Joeri Van den
Issue data Harlow : Pearson Education Limited , 2010. - xxiii; 660 s. : fotogr., gr., 27 cm Issue 4th ed. ISBN 978-0-273-72138-3 Note Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication reklamy priamy marketing - direct marketing direct marketing reklama a propagácia - advertising and promotion Language English Country Great Britian systematics 339.138 005.57(339) 659.3 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 1, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 337963 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 337964 Univerzita Mateja Bela Economic reading room In-Library Use Only 337965 Univerzita Mateja Bela Economic reading room In-Library Use Only 337966 Univerzita Mateja Bela Department of absent lending Title Reklama a právo Author info Jozef Vozár Author Vozár Jozef
Issue data Bratislava : VEDA , 1997 : Veda. - 279 s. Issue 1.vyd. ISBN 80-224-0529-9 Keywords právo - law reklamy zákon o reklame Language Slovak Country Slovak Republic systematics 34:659 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 295048 Univerzita Mateja Bela Reading room of law In-Library Use Only