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Title Media, persuasion and propaganda Author info Marshall Soules Author Soules Marshall
Issue data Edinburgh : Edinburgh University Press , 2015. - xii; 288 s. : fotogr., 22 cm Issue [1st ed.] Edition Media topics ISBN 978-0-7486-4415-5 Note Bibliografia s. 244-278. Register Keywords mediálne prostredie mediálna propaganda - media propaganda psychológia reklamy - psychology of advertising media environment Language English Country Great Britian systematics 659 159.9-659 07 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 349151 Univerzita Mateja Bela Department of absent lending Title Psychológia reklamy Author info Jana Matúšová Author Galera Matúšová Jana
Issue data Trvava : Univerzita sv. Cyrila a Metoda , 2013. - 77 s. : obr., 30 cm Issue 1. vyd. ISBN 978-80-8105-471-6 Keywords psychológia reklamy - psychology of advertising reklamné kampane advertising campaigns Language Slovak Country Slovak Republic systematics 159.98:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 359566 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Vyluxusované mozky Subtitle triky, které používají firmy, aby nás přiměly k nákupu Author info Martin Lindstrom; [z anglického originálu ... preložil Milan Dvořák] Author Lindstrom Martin
Another authors Dvořák Milan (Translator)
Issue data Praha : Management Press , 2012. - 287 s., 24 cm Issue [1. vyd.] ISBN 978-80-7261-191-1 Note Bibliografické odkazy. Register Keywords cielený marketing - target marketing psychológia reklamy - psychology of advertising spotrebitelia - consumers Language Czech Country Czech Republic systematics 658.89 658.8:159.91 159.98:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 339231 Univerzita Mateja Bela Economic reading room In-Library Use Only 339232 Univerzita Mateja Bela Department of absent lending Title Psychologie reklamy Author info Jitka Vysekalová a kolektiv Author Vysekalová Jitka
Issue data Praha : Grada Publishing , 2012. - 328 s. : gr., il., tab., 25 cm Issue 4., rozš. a aktual. vyd. Edition Expert ISBN 978-80-247-4005-8 Note Bibliografia s. 311-316. Register Keywords psychológia reklamy - psychology of advertising účinnosť reklamy neuromarketing effeciency of advertising campaign Language Czech Country Czech Republic systematics 659.1:159.9 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 2, at library only 3 
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Call number Location Sublocation Umiestnenie Info 333976 Univerzita Mateja Bela Universal reading room In-Library Use Only 333977 Univerzita Mateja Bela Economic reading room In-Library Use Only 333978 Univerzita Mateja Bela Department of absent lending 333979 Univerzita Mateja Bela Department of absent lending 368981 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Jak zákazník vnímá reklamu Author info Erik du Plessis; [překlad Vilém Jungmann] Author Plessis Erik du
Another authors Jungmann Vilém (Translator)
Issue data Brno : Computer Press, a.s. , 2007. - 215 s. : gr., il., 23 cm Issue 1. vyd. ISBN 978-80-251-1456-8 Note Bibliografia s. 205-209. Register Keywords reklama a propagácia - advertising and promotion psychológia reklamy - psychology of advertising emócie - emotions Language Czech Country Czech Republic systematics 659.1 159.98:659.1 159.942 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368976 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Psychologie reklamy Author info Jitka Vysekalová, Růžena Komárková Author Vysekalová Jitka
Another authors Komárková Růžena (Author)
Issue data Praha : GRADA Publishing , 2002. - 264 s. : grafy, ilustr., obr., 23 cm Issue 2. rozš. a aktual. vyd. ISBN 80-247-0402-1 Keywords psychológia reklamy - psychology of advertising Language Czech Country Czech Republic systematics 659.19 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 26390 Univerzita Mateja Bela Economic reading room In-Library Use Only 387966 Univerzita Mateja Bela Department of absent lending Title Psychologie reklamy Subtitle účinnost reklamy, erotické prvky, motiv strachu, působení barev Author info Jitka Vysekalová, Růžena Komárková Author Vysekalová Jitka
Co-authors Komárková Růžena
Issue data Praha : Grada Publishing , 2001. - 228 s. : obr., tab., 23 cm Issue 1. vyd. Edition Expert ISBN 80-247-9067-X Note Bibliografia Keywords psychológia reklamy - psychology of advertising reklama a propagácia - advertising and promotion Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.1:159.9 159.98 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 7, currently available 5, at library only 2 
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Call number Location Sublocation Umiestnenie Info 21073 Univerzita Mateja Bela Economic reading room In-Library Use Only 238094 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days. 243499 Univerzita Mateja Bela Department of psychology In-Library Use Only 387575 Univerzita Mateja Bela Department of absent lending 387598 Univerzita Mateja Bela Department of absent lending 387599 Univerzita Mateja Bela Department of absent lending 388192 Univerzita Mateja Bela Department of absent lending Title Psychologie reklamy Author info Jitka Vysekalová, Růžena Komárková Author Vysekalová Jitka
Another authors Komárková Růžena (Author)
Issue data Praha : Grada , 2000. - 264 s. : grafy, ilustr., obr., 23 cm Issue 1. vyd. Keywords psychológia reklamy - psychology of advertising príručky Language Czech Country Czech Republic systematics 659.1:159.9 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 20832 Univerzita Mateja Bela Economic reading room In-Library Use Only
