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Title Marketing communications Subtitle contexts, strategies and applications Author info Chris Fill Author Fill Chris
Issue data Pearson Education ; Harlow , 2002. - xxxii, 790 s. : obr., tab., 25 cm Issue 3rd ed. ISBN 0-273-65500-0 Note Bibliografické odkazy. Autorský a vecný register. Keywords marketing podpora predaja - sales support Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 250692 Univerzita Mateja Bela Department of absent lending 250693 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Reklama a podpora prodeje Author info Gerard J. Tellis; [překlad Lidmila Janečková, David Janečka, Milan Třaskalík] Author Tellis Gerard J.
Another authors Janečková Lidmila (Translator)
Janečka David (Translator)
Třaskalík Milan (Translator)
Issue data Praha : Grada Publishing , 2000 ; Praha. - 620 s. : obr., tab., 28 cm Issue 1. vyd. Edition Profesionál ISBN 80-7169-997-7 Note Bibliografia. Bibliografické odkazy. Register Keywords reklama reklama a propagácia - advertising and promotion marketingová komunikácia - communication in marketing - marketing communication podpora predaja - sales support Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Czech Country Czech Republic systematics 659.1 658.8:316.77 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 21602 Univerzita Mateja Bela Economic reading room In-Library Use Only 387432 Univerzita Mateja Bela Department of absent lending Title Marketing communications Subtitle contexts, contents and strategies Author info Chris Fill Author Fill Chris
Issue data Pearson Education ; Harlow , 1999. - xxiii, 656 s. : obr., tab., 25 cm Issue 2nd ed. ISBN 0-13-010229-6 Note Bibliografické odkazy. Autorský a vecný register. Keywords marketing podpora predaja - sales support Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 book
Call number Location Sublocation Umiestnenie Info 250679 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only 250680 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only
