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Title Marketing Payback Subtitle Is your marketing profitable? Author info Robert Shaw and David Merrick Author Shaw Robert
Co-authors Merrick David
Issue data Harlow : Pearson Education : Financial Times Prentice Hall , 2005. - xi, 511 s. : obr., 25 cm Issue 1. ed. ISBN 0-273-68884-7 Note Bibliografia s. [488] - 496. Register Keywords marketing prieskum trhu prognózovanie - prognózy - forecasting obchodovanie - trading Language English Country United States of America systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 256395 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Market research in practice Subtitle a guide to the basics Author info Paul Hague ... [et al.] Author Hague Paul
Co-authors Hague Nick
Morgan Carol-Ann
Issue data London : Kogan Page , 2004. - xii; 244 s. : il., tab., 24 cm Issue [1st ed.] Edition Market research in practice ISBN 978-0-7494-4180-7 Note Bibliografia s. 221-235. Register Keywords marketingový výskum - výskum trhu - marketing research - market research prieskum trhu Language English Country Great Britian systematics 339.138 303.6 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 2, at library only 3 book
Call number Location Sublocation Umiestnenie Info 337958 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 337959 Univerzita Mateja Bela Economic reading room In-Library Use Only 337960 Univerzita Mateja Bela Economic reading room In-Library Use Only 337961 Univerzita Mateja Bela Department of absent lending 337962 Univerzita Mateja Bela Department of absent lending Title Průzkum trhu Subtitle příprava, výběr metod, provedení, interpretace získaných údajů Author info Paul Hague; překlad Vilém Jungmann Author Hague Rod
Another authors Jungmann Vilém (Translator)
Issue data Brno : Computer Press , 2003. - 234 s. : tab., 23 cm Issue 1. vyd. Edition business books ISBN 80-7226-917-8 Note Register Keywords prieskum trhu marketingový výskum - výskum trhu - marketing research - market research dotazníky - questionnaires Language Czech Country Czech Republic systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 9, currently available 5, at library only 4 book
Call number Location Sublocation Umiestnenie Info 24931 Univerzita Mateja Bela Economic reading room In-Library Use Only 288905 Univerzita Mateja Bela Department of absent lending 288906 Univerzita Mateja Bela Department of absent lending 288907 Univerzita Mateja Bela Department of absent lending 288908 Univerzita Mateja Bela Department of absent lending 288909 Univerzita Mateja Bela Department of absent lending 291686 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 300113 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 307700 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Basic Marketing Research Subtitle Applications to Contemporary Issues Author info Naresh K. Malhotra Author Malhotra Naresh K.
Issue data Prentice Hall : Upper Saddle River , 2002. - 685 s., 26 cm + CD-Rom Issue [1st] ed. ISBN 0-13-376856-2 Note Register Keywords marketing prieskum trhu marketingový výskum - výskum trhu - marketing research - market research Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 248562 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Výskum trhu Author info Marta Kulčáková Author Kulčáková Marta
Issue data Bratislava : SOFA , 1994. - 129 s. Issue 1. vyd. ISBN 80-85752-10-7 Keywords obchodné trhy prieskum trhu reklama výskumy Language Slovak Country Slovak Republic systematics 339.13.017 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 2, at library only 1 book
Call number Location Sublocation Umiestnenie Info 211759 Univerzita Mateja Bela Department of absent lending 211760 Univerzita Mateja Bela Department of absent lending 217058 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Basic Marketing Author info Jerome E. McCarthy, William D.,Jr. Perreault Author McCarthy Jerome E.
Co-authors Perreault William D.
Issue data Homewood : IRWIN , 1993. - 763 s. Issue 11th ed. ISBN 0-256-10509-X Keywords marketing aplikácie - applications prieskum trhu zákazníci - customers výrobky - products ceny - prices reklama Language English Country United States of America systematics 339.138=20 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 222004 Univerzita Mateja Bela Department of psychology In-Library Use Only Title Knižnice a marketing Author info Ľubica Fordinálová Author Fordinálová Ľubica
Issue data Bratislava : Slovenská technická knižnica , 1993. - 48 s. Issue 1.vyd. Keywords knižnice - libraries marketing prieskum trhu Language Slovak Country Slovak Republic systematics 027:339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 book
Call number Location Sublocation Umiestnenie Info 214075 Univerzita Mateja Bela Department of absent lending Title Mezinárodní marketing Author info Ernest Kulhavy; preklad Dagmar Petrová-Skalková Author Kulhavy Ernest
Another authors Petrová-Skalková Dagmar (Translator)
Issue data Praha : BaBTEXT , 1992. - 284 s. Issue 1.vyd. ISBN 80-90144-0-3 Keywords marketing vývoz - export - exports prieskum trhu plánovanie - planning Language Czech Country Czechoslovakia systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 book
Call number Location Sublocation Umiestnenie Info 208637 Univerzita Mateja Bela Department of absent lending Title Ako komunikovať s trhom Author info Miroslava Szarková Author Szarková Miroslava
Issue data Bratislava : SPN , 1992. - 43 s. Issue 1.vyd. ISBN 80-08-01816-X Keywords marketing prieskum trhu Language Slovak Country Slovak Republic systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 218844 Univerzita Mateja Bela Economic reading room In-Library Use Only