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Title Facebook for public relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary Author info Ludvík Eger ... [et al.] Author Eger Ludvík (20%)
Co-authors Egerová Dana (20%)
Tomczyk Łukasz (20%)
Krystoň Miroslav 1964- (20%) UMBPF14 - Katedra andragogiky
Czeglédi Csilla (20%)
Source document Journal of Marketing for Higher Education. Vol. 31, no. 2 (2021), pp. 240-260. - Abingdon : Taylor & Francis Group, 2021 Keywords vysokoškolské vzdelávanie - college education public relations - styk s verejnosťou - komunikácia s verejnosťou Facebook Form. Descr. články - journal articles Language English Country Great Britian Annotation Práca prezentuje výsledky výskumu zameraného na využívanie facebooku vybranými univerzitami a prináša súbor praktických kritérií pre úspešnú komunikáciu s verejnosťou URL Link na plný text Link do databázy WoS Public work category ADC No. of Archival Copy 50809 Repercussion category DE MATOS, Nelson - CORREIA, Marisol B. - SAURA, Jose Ramon - REYES-MENENDEZ, Ana - BAPTISTA, Nuno. Marketing in the public sector - benefits and barriers : a bibliometric study from 1931 to 2020. In Social sciences (Basel). ISSN 2076-0760, 2020, vol. 9, no. 10, pp. 1-22.
RAMADANTY, Sari - SYAFGANTI, Imam. Discovering Indonesian higher education promotional content through instagram. In Proceedings of 2021 international conference on information management and technology (ICIMTech 2021), virtual, 19th-20th August 2021. Jakarta : Institute of electrical and electronics engineers, Indonesia section, 2021. ISBN 978-166544937-3, pp. 320-325.
EBRAHIMI, Pejman - SALAMZADEH, Aidin - GHOLAMPOUR, Abbas - FEKETE-FARKAS, Maria. Social networks marketingand hungarian online consumer purchase behavior : the microeconomics strategic view based on IPMA matrix. In Academy of strategic management journal. ISSN 1544-1458, 2021, vol. 20, no. 4, pp. 1-7.
MATOSAS-LÓPEZ, Luis. The management of digital marketing strategies in social network services: a comparison between American and European organizations. In Journal of open innovation : technology, market, and complexity. ISSN 2199-8531, 2021, vol. 7, no. 1, pp. 1-16.
TANSKUL, Phikul - KORTANA, Tanapol - SUWANDEJ, Niyom - PUNGNIRUND, Bundit. Components for the success of the development of the flavoring agent manufacturing business in Thailand. In Journal of positive school psychology. ISSN 2717-7564, 2022, vol. 6, no. 2, pp. 2958-2969.
KOUSAR, Shabana - KHANAM, Afifa - HABIBA, Azhar. Reflective assessment of a facebook mediated course of instructional technology : a case from a women university. In Journal of educational research and social science review. ISSN 2710-4524, 2021, vol. 1, no. 4, pp. 56-64.
CESTINO-GONZÁLEZ, Estefanía - LEIVA-OLIVENCIA, Juan José - RUIZ-DEL-OLMO, Francisco Javier. Analysis of the publications of the universities of the South of the Iberian Peninsula on facebook. In Smart innovation, systems and technologies : international conference on communication and aplied technologies, ICOMTA 2021, Bogota, 01st-03rd September 2021. ISSN 2190-3018, 2022, vol. 259 SIST, pp. 564-572.
HASSAN, Masood - ADNAN BASHIR, Muhammad - AZEEM QURESHI, Muhammad. Descriptive dimensions of brand equity in service sector of Pakistan : a literature review. In NICE research journal. ISNN 2219-4282, 2020, vol. 13, no. 4, pp. 147-177.
CUZA, Aleksandru Ioan. Economic and social benefits of public sector marketing. In EcoSoEn : scientific journal. ISSN 2587-425X, 2021, vol. 4, no. 1-2, pp. 57-63.
BRATOAVEANU, D. B. - LIPTAC, A. P. - SÎRBU, R. - STANCIU, S. Romanian universities in social media. An analysis based on international rankings. In New trends in sustainable business and consumption : 7th BASIQ international conference, Foggia, 03th-05th June 2021 [online]. Bucharest : ASE - Academia de studii economice din București, 2021, pp. 930-938 [cit. 2022-04-06]. Dostupné na: https://basiq.ro/papers/2021/21116%20-%20Bratoveanu.pdf
VARZARU, Anca Antoaneta. Assessing digital transformation acceptance in public organizations' marketing. In Sustainability. ISSN 2071-1050, 2023, vol. 15, no. 1, pp. 1-15.
NAJIMUDINOVA, Seyil - ISMAILOVA, Rita - OSKONBAEVA, Zamira. What defines the university choice? The case of higher education in Kyrgyzstan. In Sosyo ekonomi. ISSN 1305-5577, 2022, vol. 30, no. 54, pp. 53-72.
NUSEIR, Mohammed T. - ALJUMAH, Ahmad Ibrahim - EL-REFAE, Ghaleb A. Digital marketing and public relations : a way to promote public relations value. In International journal of data and network science. ISSN 2561-8148, 2022, vol. 6, no. 4, pp. 1331-1340.
BATE, Adisu Fanta - BALAWI, Ayman. Social media as effective tool for understanding customer experience : a systematized review. In Marketing and menedzsment. ISSN 1219-0349, 2021, vol. 55, no. 4, pp. 15-25.
DEKAWATI, Ipong - NULHAKIM , Yusuf Lukman - NUGRAHA, Rizki Satria. The leadership role of principal and public relations and his contribution to the image of junior high school. In Proceeding of international conference on research of of educational administration and management : ICREAM 5th [online]. 2021, vol. 5, no. 1, pp. 49-57 [cit. 2023-03-06]. ISSN 2963-3249. Dostupné na: http://proceedings2.upi.edu/index.php/ICREAM/article/view/2303
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Title How universities communicate with public using Facebook page Author info Ludvík Eger, Dana Egerová ... [et al.] Author Eger Ludvík (25%)
Co-authors Egerová Dana (25%)
Tomczyk Łukasz (25%)
Krystoň Miroslav 1964- (25%) UMBPF14 - Katedra andragogiky
Source document International Journal of Media and Information Literacy. Vol. 6, no. 1 (2021), pp. 88-99. - Bratislava : Academic Publishing House Researcher, 2021 Keywords elektronická komunikácia - electronic communication verejnosť - public sphere komunikácia s médiami Facebook vysokoškolské vzdelávanie - college education európske univerzity Headings Geogr. Poľská republika Česko Slovensko Form. Descr. články - journal articles Language English Country Slovak Republic Annotation Práca prezentuje výsledky výskumu zameraného na komunikačné aktivity vybraných špičkových (domácich a zahraničných) verejných univerzít na Facebooku. Ako nástroj zmeru údajov bol použitý tzv. Netvizz. URL Link na plný text Link na zdrojový dokument Public work category ADN No. of Archival Copy 50441 Repercussion category SUBAVEERAPANDIYAN, A. - MAURYA, Anuradha. Digital media and information literacy : a way to paperless society. In Library philosophy and practice. ISSN 1522-0222, 2021, 08.17.2021, pp. 1-22.
GUSAU, Ahmed Lawal - NEE, Khor Mi - IBRAHIM, Adamkolo Mohammed. How universities communicate their corporate reputation to the world using students’ citizenship as promotional tool in the context of higher education information literacy. In International journal of media and information literacy. ISSN 2500-106X, 2022, vol. 7, no. 2, pp. 398-421.
KAZAKOV, Alexander. The main trends in media and information literacy in the era of the Covid-19 pandemic. In International journal of media and information literacy. ISSN 2500-106X, 2022, vol. 7, no. 2, pp. 463-472.
HERLI, Mohammad - TJAHJADI, Bambang. The role of social media as a voluntary intellectual capital disclosure in universities : evidence from Indonesia. In Intangible capital. ISSN 2014-3214, 2022, vol. 18, no. 2, pp. 247-262.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika Title Key findings from questionnaire Document part 10. Author info Ludvík Eger ... [et al.] Author Eger Ludvík (16%)
Co-authors Mičík Michal (14%)
Řehoř Petr (14%)
Czerwiec Karolina (14%)
Potyrała Katarzyna (14%)
Kariková Soňa 1953- (14%) UMBPF14 - Katedra andragogiky
Járási Éva (14%)
Source document Social media and trust building. S. 129-140. - Plzeň : NAVA, 2020 / Gangur Mikuláš ; Poulová Petra Keywords sociálne médiá - social media dôveryhodnosť IKT vzdelávanie vzdelávanie dospelých - adult learning - education of adults Form. Descr. príspevky v zborníku - proceedings papers Language English Country Czech Republic Public work category AEC No. of Archival Copy 47693 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ - Názov
Názov Social media and government Časť.dok. 3. Aut.údaje Ludvík Eger ... [et al.] Autor Eger Ludvík (23,34%)
Spoluautori Tomczyk Łukasz (30%)
Beran Sládkayová Michaela 1992- (23,33%) UMBPF14 - Katedra andragogiky
Szira Zoltán (23,33%)
Zdroj.dok. Social media and trust building. S. 27-49. - Plzeň : NAVA, 2020 / Gangur Mikuláš ; Poulová Petra Kľúč.slová sociálne médiá - social media dôvera - trust budovanie IKT vzdelávanie vzdelávanie dospelých - adult learning - education of adults Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Česká republika Kategória publikačnej činnosti AEC Číslo archívnej kópie 47688 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Mentoring ako cesta ďalšieho profesijného rozvoja učiteľovAut.údajeViktória PančíkováAutorZdroj.dok.Etické kontexty andragogického pôsobenia. S. 213-224. - Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2016 / Pavlov Ivan 1965- ; Schubert Martin 1984- ; Prusáková Viera 1947- ; Hlaďo PeterKľúč.slováetická výchova - ethical education Názov Key findings from focus group research Časť.dok. 9. Aut.údaje Ludvík Eger ... [et al.] Autor Eger Ludvík (12,5%)
Spoluautori Mičík Michal (12,5%)
Koperna Paulina (12,5%)
Tomczyk Łukasz (12,5%)
Beran Sládkayová Michaela 1992- (12,5%) UMBPF14 - Katedra andragogiky
Czeglédi Csilla (12,5%)
Veresné Valentinyi Klára (12,5%)
Varga Erika (12,5%)
Zdroj.dok. Social media and trust building. S. 111-128. - Plzeň : NAVA, 2020 / Gangur Mikuláš ; Poulová Petra Kľúč.slová sociálne médiá - social media IKT vzdelávanie vzdelávanie dospelých - adult learning - education of adults vedecko-výskumné projekty Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Česká republika Kategória publikačnej činnosti AEC Číslo archívnej kópie 47692 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Trust building and fake news on social media from the perspective of university students from four Visegrad countries Aut.údaje Ludvík Eger, Dana Egerová ... [et al.] Autor Eger Ludvík (16%)
Spoluautori Egerová Dana (14%)
Mičík Michal (14%)
Varga Erika (14%)
Czeglédi Csilla (14%)
Tomczyk Łukasz (14%)
Beran Sládkayová Michaela 1992- (14%) UMBPF14 - Katedra andragogiky
Zdroj.dok. Communication today : scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava. Vol. 11, no. 1 (2020), pp. 70-89. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2020 Heslá korp. Vyšehradská štvorka - Višegrádska štvorka - V4 (zoskupenie štátov) - Vyšehradská skupina - Visegrad Group
Kľúč.slová focus groups sociálne médiá - social media trust-building policy university students Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti ADN Číslo archívnej kópie 47580 Kategória ohlasu MAGO, Zdenko. Fake-vertising and mobile games : case study of 'pull the pin' ads. In Communication today. ISSN 1338-130X, 2020, vol. 11, no. 2, pp. 132-146.
HARMATIY, Olha - HALADZHUN, Zoriana - MAKARCHUK, Olena - KRAVÁK, Peter. Government internet-based communication in times of COVID-19 : the perspective of university students from Slovakia and Ukraine. In International journal of media and information literacy. ISSN 2500-106X, 2021, vol. 6, no. 2, pp. 329-337.
GÖKSEL, Ali Gürel - AKGÜL, Aygün. Üniversite öğrencilerinin sosyal medyaya güven düzeylerinin incelenmesi. In Spormetre : beden eğitimi ve spor bilimleri dergisi. ISSN 1304-284X, 2021, vol. 19, no. 4, pp. 241-256.
LUKASIEWICZ, Katarzyna - WERENOWSKA, Agnieszka. The importance of trust in social media. In Trust, digital business and technology : issues and challenges. New York : Routledge, 2022. ISBN 978-1-032-21046-9, pp. 84-95.
PALAU-SAMPIO, Dolors - CARRATALA, Adolfo - TARULLO, Raquel - CRISOSTOMO, Paz. Quality recognition as a prescriber against disinformation. In Comunicar. ISSN 1134-3478, 2022, vol. 30, no. 72, pp. 1-11.
PAUNOVIC, Ivan - OBERMAYER, Nora - KOVARI, Edit. Online branding strategies of family SME wineries : a Hungarian-German comparative study. In Journal of family business management. ISSN 2043-6238, 2022, vol. 12, no. 3, special issue, pp. 450-467.
YEGEN, Ceren - HARMATIY, Olha. Internet use and understanding the tendency for media use in the post-COVID period. In New normal in digital enterprises : strategies for sustainable development [online]. 1. vyd. Singapore : Palgrave Macmillan, 2023, pp. 47-68 [cit. 2023-03-08]. ISBN 978-981-19-8618-5. Dostupné na: https://doi.org/10.1007/978-981-19-8618-5_3
CARRATALÁ, Adolfo. Disinformation and sexual and gender diversity in Spain : Twitter users' response, and the perception of LGBTQI+ organisations. In Social sciences. ISSN 2076-0760, 2023, vol. 12, no. 4, pp. 1-19.
IVÁNYI, Márton. Social media as the accelerator of neoliberal subjectivation and an entrepreneurial influencer self among youth? : the Hungarian theater. In Journalism and media. ISSN 2673-5172, 2023, vol. 4, no. 2, pp. 648-664.
PONERA, Jaffar Msafiri - MUBUYAETA, Mishake M. The use of social media for knowledge exchange in the era of misinformation by the Tanzania higher education students. In Regional journal of information and knowledge management [online]. 2023, vol. 8, no. 1, pp. 172-186 [cit. 2023-10-10]. ISSN 2412-6535. Dostupné na: https://www.ajol.info/index.php/rjikm/article/view/247850
YAP, Joseph Marmol - HAJDU BARAT, Agnes. Library and information science students' trust and judgement : an analysis of youth's social media engagement. In Education and technology in information science [online]. 2023, vol. 1, no. 1, pp. 13-27. ISSN 2596-1586. Dostupné na: https://dergipark.org.tr/en/pub/etis/issue/79269/1230834
PIETRZAK, Piotr - GRĘBOWIEC, Mariusz. Building trust on social media as part of higher education institutions' marketing strategy. In Privacy, trust and social media. New York : Routledge, 2023. ISBN 978-100096454-7, pp. 242-252.
SPÁLOVA, Lucia - MIKULÁŠ, Peter. Digital resilience in the area of hybrid threats: perception of concepts associated with the Ukrainian military conflict by generation Z in Slovakia. In Communication today. ISSN 1338-130X, 2023, vol. 14, no. 2, pp. 76-88.
POPOVICS, Anett - GARAI-FODOR, Monika. Analysis of information on Hungarian food products from the perspective of data obtained from a domestic sample. In 21st IEEE international symposium on intelligent systems and informatics : SISY 2023, Pula, 21st-23rd September 2023. Budapest : Institute of electrical and electronics engineers Hungary section, 2023. ISBN 979-835034336-6, pp. 145-150.
IVÁNYI, Márton. Academic online platforms and the Hungarian "Netizen" youth : theoretical framework and empirical research on general usage patterns. In Youth [online]. 2024, vol. 4, no. 1, pp. 332-343 [cit. 2024-03-20]. ISSN 2673-995X. Dostupné na: https://doi.org/10.3390/youth4010023
KWAMBOKA, Juniter. Role of social media in stakeholder engagement in universities in Kenya. In International journal of social science and humanities research. ISSN 2959-7048, 2024, vol. 2, no. 1, pp. 247-262.
SABRINA, Ade Josephin - FERNANDO, Yudi - MERGERESA, Fineke - IKHSAN, Ridho Bramulya - SARI WAHYUNI-TD, Ika - FERNANDO, Erick. TikTok-social media marketing practices and digital branding. In IATMSI 2024 : IEEE international conference on interdisciplinary approaches in technology and management for social innovation, Electronic, Gwalior, 14th-16th March 2024. Picataway : Institute of electrical and electronics engineers, 2024. ISBN 979-8-3503-6052-32024, pp. 1-5.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika Názov Ciele a nástroje politiky zamestnanosti vo verejnej správe. Jaroslav Paľa Autor Paľa Jaroslav 1982- UMBEF02 - Katedra ekonómie
Zdroj.dok. Acta Oeconomica No 21 : ekonomická teória a prax "Dnes a zajtra 2" : proceedings of articles from international conference Economic Theory and Practice, Banská Bystrica, 15. 2. 2007. S. [14]. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2007 / Elexa Ľuboš 1980- Kľúč.slová zamestnanosť - employment nástroje politiky zamestnanosti verejná správa - public administration Názov Regional governments in the Czech Republic and Slovakia and communication with the public using social media Aut.údaje Ludvík Eger, Michaela Sládkayová Autor Eger Ludvík (50%)
Spoluautori Beran Sládkayová Michaela 1992- (50%) UMBPF14 - Katedra andragogiky
Zdroj.dok. Trendy v podnikání : vědecký časopis Fakulty ekonomické ZČU v Plzni. Roč. 9, č. 3 (2019), s. 33-40. - Plzeň : Vydavatelství ZČU, 2019 Kľúč.slová public relations - styk s verejnosťou - komunikácia s verejnosťou Facebook sociálne médiá - social media komunikácia - communication cieľové skupiny Form.deskr. články - journal articles Jazyk dok. čeština Krajina Česká republika Anotácia Štúdia je zameraná na konkrétne aspekty vzťahov s verejnosťou a poskytuje predstavy o tom, ako môžu regionálne vlády lepšie komunikovať so svojimi cieľovými skupinami pomocou sociálnych médií, ako sú Facebook a Youtube. Štúdia porovnáva údaje získané prieskumom na Slovensku a v Českej republike Kategória publikačnej činnosti ADE Číslo archívnej kópie 47172 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Facebook and public relations in higher education. A case study of selected faculties from the Czech Republic and Slovakia Aut.údaje Ludvík Eger, Dana Egerová, Miroslav Krystoň Autor Eger Ludvík (33%)
Spoluautori Egerová Dana (33%)
Krystoň Miroslav 1964- (34%) UMBPF14 - Katedra andragogiky
Zdroj.dok. Romanian Journal of Communication and Public Relations. Vol. 21, no. 1 (2019), pp. 7-30. - Bucharest : National University of Political Studies and Public Administration, 2019 Kľúč.slová Facebook vysokoškolské vzdelávanie - college education sociálne siete - social networks marketing Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Rumunsko Anotácia Vedecká práva prispieva k lepšiemu porozumeniu marketingovým aktivítám na sociálnych médiách vo vysokoškolskom vzdelávaní URL Link na plný text Kategória publikačnej činnosti ADM Číslo archívnej kópie 46711 Kategória ohlasu CHININGA, Tapiwa - RUNGANI, Ellen - CHILIYA, Norman - CHUCHU, Tinashe. Facebook communication and marketing influence on decision-making and choice of university student representatives : a student's perspective. In Romanian journal of communication and public relations. ISSN 1454-8100, 2019, vol. 21, no. 2, pp. 7-21.
CABYOVÁ, Ľudmila - KUSÁ, Alena - ZAUŠKOVÁ, Anna - DURIŠOVÁ, Lenka. Visual identity of universities : logo as a visual symbol of university. In European journal of media art and photography. ISSN 1339-4940, 2020, vol. 8, no. 1, pp. 96-104.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika Názov Consumer' s perception of ethical aspects of marketing activities Aut.údaje Zdenka Musová, Hussam Musa Autor Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
Zdroj.dok. Managerial trends in the development. online, pp. 642-678. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Kľúč.slová etika - ethics ethical marketing mix unethical marketing practice consumer’s perception Jazyk dok. angličtina Krajina Slovenská republika Systematika 33 Anotácia Current long-running and dynamical global trends in the macro-environment influence marketing activities of enterprises as well as the planning and the implementation processes of marketing strategies. Marketing has always been criticized for using certain unethical practices which harm the consumer, the enterprise that uses them, and have a negative effect on the whole society. A low quality, dangerous, or otherwise inappropriate product, high prices, hard sale or misleading and deceptive marketing communication, do not have a positive influence on a customer. Therefore, there is a growing demand of the enterprises for establishing such corporate rules that will enable employees to get oriented in marketing ethic. Using market opportunities with regard to the ethical dimension of business, is a great challenge these days. Creating an ethical marketing mix is the responsibility of marketing employees. Therefore, this paper synthesizes our knowledge of the given topic, findings how the Kategória publikačnej činnosti AFD Číslo archívnej kópie 41264 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Particularities in human resources management in multinational companies Aut.údaje Milota Vetráková, Lukáš Smerek Autor Vetráková Milota 1950- (50%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Smerek Lukáš 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Managerial trends in the development. Pp. 259-264. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Kľúč.slová ľudské zdroje - human resources nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises sociológia - sociology manažment - management národné hospodárstvo - národná ekonomika - national economy Jazyk dok. angličtina Krajina Slovenská republika Systematika 31 Anotácia One of the results of globalization process, which includes Slovak Republic as well, is the formation of multinational companies whose business activities are beyond national boundaries. The national economy is influenced by the global environment which creates and changes conditions for working people. Employees get opportunities for the development and gaining intercultural competences by working in a multinational company. It also brings advanced technologies, know-how, business partners and other important organizational elements and their cultural and social differences. The demand for employees and managers, who are able to work in a multicultural area increases as well as demands on their abilities and skills. Motion of people, information, ideas, products and innovations through different countries requires competent and flexible managers who are able to manage diversity, to deal with unexpected situations, to manage the work of employees of different cultures and to quickly adapt to dynamically changing conditions. Therefore, human resources management in multinational companies gets international dimension induced by the actions taken in the intercultural environment. The aim of this paper is to present the views of domestic and foreign experts in international human resources management. It is based on the comparison of the theoretical knowledge with the results of survey among managers of selected enterprises belonging to multinational companies in Slovak Republic URL Link na zdrojový dokument Kategória publikačnej činnosti AFD Číslo archívnej kópie 41989 Kategória ohlasu MUSOVÁ, Zdenka - MATIOVÁ, Veronika. Eco-labels as the potential competitive advantage of businesses in Slovakia. In Proceedings of 10th annual international scientific conference : competition, Jihlava, 17th - 18th May 2018. Jihlava : College of polytechnics Jihlava, 2018. ISBN 978-80-88064-37-4, pp. 324-333.
RUMANKO, Boris - LUSNAKOVA, Zuzana - SAJBIDOROVA, Maria - LENCESOVA, Silvia. Case study of diagnostic methods and their use in employee selection. In 15th annual international Bata conference for Ph.D. students and young researchers (DOKBAT) Zlin, 07th November 2019. Zlín : Tomaš Baťa University, 2019. ISBN 978-80-7454-893-2, pp. 925-933.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ