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Title Reklama Subtitle jak dělat reklamu Author info Jitka Vysekalová, Jiří Mareš Author Vysekalová Jitka
Co-authors Mareš Jiří
Issue data Praha : GRADA Publishing , 2018. - 232 s. : il., tab., 24 cm Issue 4., aktualiz. a dopl. vyd. Edition Marketing ISBN 978-80-247-5865-7 Note Bibliografia s. 225-227. Bibliografické odkazy. Register Keywords reklama reklamné stratégie - advertising strategy marketingová komunikácia - communication in marketing - marketing communication reklamné kampane reklama a propagácia - advertising and promotion advertising campaigns Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 659.1 659.113 658.8:316.77 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 375677 Univerzita Mateja Bela Economic reading room In-Library Use Only 375678 Univerzita Mateja Bela Department of absent lending Title Kulturowe kody reklamy Subtitle świat znaczeń w reklamie z perspektywy socjalizacji Author info Emilia Bańczyk Author Bańczyk Emilia
Issue data Katowice : Wydawnictwo Uniwersytetu Śląskiego , 2018. - 224 s., 24 cm Issue 1. wyd. Edition Prace Naukowe Uniwersytetu Śląskiego w Katowicach , nr 3750, 0208-6336 ISBN 978-83-226-3455-4 Note Bibliografia s. [203]-217. Bibliografické odkazy Keywords reklama marketing socializácia - socialization deti - children inzercia - inzeráty - advertisements Form. Descr. monografie - monographies Language Polish Country Poland systematics 659.1 339.138 316.614 Annotation Resumé anglicky, nemecky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 371311 Univerzita Mateja Bela Department of absent lending Title Sociální marketing Author info Radim Bačuvčík, Lenka Harantová Author Bačuvčík Radim
Co-authors Harantová Lenka
Issue data Zlín : VeRBuM , 2016. - 254 s. : obr., 23 cm Issue 1. vyd. ISBN 978-80-87500-80-4 Note Bibliografia s. 231-247. Register Keywords sociálny marketing - social marketing reklama reklama a propagácia - advertising and promotion Language Czech Country Czech Republic systematics 659 659.1 659.1:364 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 359272 Univerzita Mateja Bela Economic reading room In-Library Use Only 368296 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Verejnoprávna regulácia porovnávacej reklamy Author info Radomír Jakab Author Jakab Radomír
Issue data Košice : Univerzita Pavla Jozefa Šafárika, Právnická fakulta , 2016. - 173 s., 24 cm Issue 1. vyd. ISBN 978-80-8152-399-1 Note Bibliografia s. 169-172. Bibliografické odkazy Keywords reklama porovnávacia reklama - comparative advertising nekalá súťaž - unfair competition právna regulácia inzercia - inzeráty - advertisements comparative advertising právne predpisy - právne normy - legal regulations Language Slovak Country Slovak Republic systematics 347.7 347.776 347.133 659.1 659.1-021.272 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 356319 Univerzita Mateja Bela Reading room of law In-Library Use Only Title Využitie jednotlivých nástrojov marketingovej komunikácie pri tvorbe novej značky Author info Jana Galera Matúšová Author Galera Matúšová Jana
Issue data Trnava : Univerzita sv. Cyrila a Metoda , 2014. - 66 s. : obr., 21 cm Issue 1. vyd. ISBN 978-80-8105-602-4 Note Bibliografia s. 65-66 Keywords marketingová komunikácia - communication in marketing - marketing communication reklama direct marketing reklama a propagácia - advertising and promotion Language Slovak Country Slovak Republic systematics 339.138 659 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 2, at library only 2 
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Call number Location Sublocation Umiestnenie Info 348935 Univerzita Mateja Bela Universal reading room In-Library Use Only 348936 Univerzita Mateja Bela Economic reading room In-Library Use Only 348937 Univerzita Mateja Bela Department of absent lending 348938 Univerzita Mateja Bela Department of absent lending Title Kreativita v reklamě Author info Pavel Horňák Author Horňák Pavel
Issue data Zlín : VeRBuM , 2014. - 293 s. : fotogr., 24 cm Issue 1. vyd. ISBN 978-80-87500-49-1 Note Bibliografia s. 247-251 Keywords reklama kreativita - tvorivosť - creative ability - creativity marketing reklama a propagácia - advertising and promotion Language Czech Country Czech Republic systematics 659 -026.15 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 347208 Univerzita Mateja Bela Department of absent lending Title Hudba v reklamě Subtitle a dalších oblastech marketingové komunikace Author info Radim Bačuvčík Author Bačuvčík Radim
Issue data Zlín : VeRBuM , 2014. - 220 s., 24 cm Issue 1. vyd. ISBN 978-80-87500-51-4 Note Bibliografia s. 211-220 Keywords hudba v reklame marketingová komunikácia - communication in marketing - marketing communication reklama reklama a propagácia - advertising and promotion music in advertising Language Czech Country Czech Republic systematics 659.1:78 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 347259 Univerzita Mateja Bela Department of absent lending Title Principles and practice of marketing Author info Jim Blythe Author Blythe Jim
Issue data London : SAGE Publications , 2014. - xxvii; 772 s. : obr., 27 cm Issue 3rd ed. ISBN 978-1-4462-7400-2 Note Register Keywords marketing public relations - styk s verejnosťou - komunikácia s verejnosťou reklama reklama a propagácia - advertising and promotion Language English Country Great Britian systematics 339.138 659.187 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 345727 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Výtvarné artefakty v printovej reklame Author info Jitka Rožňová Author Rožňová Jitka
Issue data Nitra : Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta , 2014. - 98 s. : gr., obr., tab., 21 cm Issue [1. vyd.] ISBN 978-80-558-0601-3 Note Bibliografia s. 76-83 Keywords reklama výtvarné umenie - fine art námety, témy a motívy - themes and motives inšpirácia - inspiration reklama a propagácia - advertising and promotion vizuálne umenie - visual art Language Slovak Country Slovak Republic systematics 659 659.1 72/76 7.04 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 351289 Univerzita Mateja Bela Department of absent lending Title Marketingová komunikace ve veřejné správě Author info Miroslav Foret Author Foret Miroslav 1946-
Issue data Brno : Mendelova univerzita v Brně , 2013. - 122 s. : obr., 30 cm Issue [1. vyd.] ISBN 978-80-7375-772-4 Note Bibliografia s. 121-122 Keywords marketingová komunikácia - communication in marketing - marketing communication verejná správa - public administration reklama reklama a propagácia - advertising and promotion Language Slovak Country Czech Republic systematics 339.138 659 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 31, currently available 30, at library only 1 
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Call number Location Sublocation Umiestnenie Info 342897 Univerzita Mateja Bela Economic reading room In-Library Use Only 342898 Univerzita Mateja Bela Department of absent lending 342899 Univerzita Mateja Bela Department of absent lending 342900 Univerzita Mateja Bela Department of absent lending 342901 Univerzita Mateja Bela Department of absent lending 342902 Univerzita Mateja Bela Department of absent lending 342903 Univerzita Mateja Bela Department of absent lending 342904 Univerzita Mateja Bela Department of absent lending 342905 Univerzita Mateja Bela Department of absent lending 342906 Univerzita Mateja Bela Department of absent lending 342907 Univerzita Mateja Bela Department of absent lending 342908 Univerzita Mateja Bela Department of absent lending 342909 Univerzita Mateja Bela Department of absent lending 342910 Univerzita Mateja Bela Department of absent lending 342911 Univerzita Mateja Bela Department of absent lending 342912 Univerzita Mateja Bela Department of absent lending 342913 Univerzita Mateja Bela Department of absent lending 342914 Univerzita Mateja Bela Department of absent lending 342915 Univerzita Mateja Bela Department of absent lending 342916 Univerzita Mateja Bela Department of absent lending 342917 Univerzita Mateja Bela Department of absent lending 342918 Univerzita Mateja Bela Department of absent lending 342919 Univerzita Mateja Bela Department of absent lending 342920 Univerzita Mateja Bela Department of absent lending 342921 Univerzita Mateja Bela Department of absent lending 342922 Univerzita Mateja Bela Department of absent lending 342923 Univerzita Mateja Bela Department of absent lending 342924 Univerzita Mateja Bela Department of absent lending 342925 Univerzita Mateja Bela Department of absent lending 342926 Univerzita Mateja Bela Department of absent lending 343325 Univerzita Mateja Bela Department of absent lending
