Search results

Records found: 2  
Your query: Author Sysno = "^umb_un_auth 0249810^"
  1. TitleProcedia - social and behavioral sciences
    Subtitleinternational conference on strategic innovative marketing, IC-SIM 2014, September 1-4, 2014, Madrid, Spain
    Corporation IC-SIM 2014 . international conference on strategic innovative marketing , Madrid , 01.-04.09.2014
    Issue dataAmsterdam : Elsevier , 2015
    ISSN1877-0428
    Form. Descr.časopisy - journals, elektronické časopisy - electronic journals
    Year, No.Vol. 175 (2015)
    LanguageEnglish
    Public work category GII
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References - PERIODIKÁ - Súborný záznam periodika
    (1) - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    ARTICLES2015:
    Invigorating the destination´s marketing strategy?
  2. TitleInvigorating the destination´s marketing strategy? (The case of Slovakia)
    Author infoAndrej Malachovský, Alžbeta Kiráľová
    Author Malachovský Andrej 1974- (60%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Kiráľová Alžbeta (40%)
    Source document Procedia - social and behavioral sciences : international conference on strategic innovative marketing, IC-SIM 2014, September 1-4, 2014, Madrid, Spain. Vol. 175 (2015), pp. 393-400. - Amsterdam : Elsevier, 2015 ; IC-SIM 2014 international conference on strategic innovative marketing ; 4th Economics & Finance Conference conference
    Keywords cestovný ruch - turizmus - tourism   marketingové stratégie - marketing strategy   destinácie   destinations  
    LanguageEnglish
    systematics 338.48
    URLLink na zdrojový dokument
    Public work category AFC
    No. of Archival Copy35496
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

    File nameDownloadedSizeComment
    35496394.2 MB


  This site uses cookies to make them easier to browse. Learn more about how we use cookies.