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Title Moderní marketing Author info Paul Smith; [z angl. orig. prel. Tomáš Hlaváč, Zdeněk Strnad] Author Smith P. R. (Paul Russell) 1957-
Another authors Hlaváč Tomáš (Translator)
Strnad Zdeněk (Translator)
Issue data Praha : Computer Press , 2000. - 518 s. : obr., tab., 23 cm Issue 1. vyd. ISBN 80-7226-252-1 Keywords marketingová komunikácia - communication in marketing - marketing communication marketing reklama výstavy - exhibitions Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 2, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 5503 Univerzita Mateja Bela Economic reading room In-Library Use Only 387659 Univerzita Mateja Bela Department of absent lending 387660 Univerzita Mateja Bela Department of absent lending Title Marketing Communications Subtitle an integrated approach Author info P R Smith Author Smith P. R. (Paul Russell) 1957-
Issue data London : Kogan Page , 1998. - xvi, 602 s., ilustr. : obrázky, 25 cm Issue 2nd ed. ISBN 0-7494-2699-3 Note Register Keywords marketing komunikácia - communication Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 250675 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only
